Ujwala Ponduru
Hyderabad,India
Summary
Results-driven Digital Media Senior Associate with 4 years of experience in developing and executing strategic digital marketing campaigns across multiple channels. Adept at analyzing data and leveraging insights to optimize campaign performance and drive engagement. Skilled in collaborating with stakeholders across departments to ensure smooth process transitions and user adoption.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Media senior associate
Google Operations Center (GOC)
Hyderabad, India
09.2024 - Current
- Troubleshoot and resolve client concerns on Search Ads 360 and other platforms like Campaign Manager 360.
- Analyze campaign performance metrics and provide optimization recommendations.
- Collaborate with cross-functional teams to enhance digital media strategies and troubleshoot technical issues.
- Ensure seamless integration between Search Ads 360 platform and tracking tools.
Business Process Specialist - Google Ads
Cognizant
Hyderabad, India
03.2023 - 08.2024
- Stakeholder Engagement: Collaborated with stakeholders to identify root causes of problems, develop solutions (fixes, gap closures, bottleneck elimination), and implement process changes.
- Data Analysis and Improvement: Utilized data modeling to analyze findings and suggest operational improvements, demonstrably impacting KPIs.
- Project Management: Partnered with operational teams and project leads to achieve key objectives.
- Reporting and Business Acumen: Owned weekly and monthly business reports, contributing impactful projects for quarterly reviews.
- Process Optimization: Planned and tracked tasks for process changes, including future-state performance measurement against benchmarked KPIs.
Senior associate
Cognizant
Hyderabad, India
02.2022 - 02.2023
- Assist clients with queries related to Merchant Center, product management, Shopping ads, and Performance Max (pMax) campaigns.
- Troubleshoot and resolve Google Ads campaign issues, ensuring smooth operations and improved ROI.
- Optimize product feeds for enhanced visibility and ad performance.
- Provide insights and recommendations for better campaign structuring and targeting.
- Collaborate with cross-functional teams to enhance digital advertising solutions.
Account Manager
Capita
Dublin, Ireland
10.2020 - 11.2021
- Client & Stakeholder Engagement: Managed client and stakeholder interactions across various platforms, ensuring timely delivery of solutions.
- Post-Case Optimization: Performed post-case administration tasks, including feedback collection and analysis for continuous improvement.
- Interdepartmental Collaboration: Coordinated with internal departments, compiled reports, and facilitated information sharing.
Education
PG Diploma - International studies
Dublin City University (DCU)
Bachelor of Arts - Political Science and History
Miranda House, Delhi University
Skills
Hard Skills
- Process Improvement Methodologies
- Project Management
- Data Analysis and Visualization
- Familiarity with process modeling tools
- Data science: Phython, studio looker, Excel
Soft Skills
- Analytical Thinking and Problem-Solving
- Communication and Collaboration
- Change Management
- Attention to Detail
Certification
- Phython for Data Science
- Tableau basics
- AI powered Shopping Ads certification for Skillshop
- Digital Marketing Certification from Great Learning
Languages
English, Telugu, Hindi
Timeline
Digital Media senior associate
Google Operations Center (GOC)
09.2024 - Current
Business Process Specialist - Google Ads
Cognizant
03.2023 - 08.2024
Senior associate
Cognizant
02.2022 - 02.2023
Account Manager
Capita
10.2020 - 11.2021
- Phython for Data Science
- Tableau basics
- AI powered Shopping Ads certification for Skillshop
- Digital Marketing Certification from Great Learning
PG Diploma - International studies
Dublin City University (DCU)
Bachelor of Arts - Political Science and History
Miranda House, Delhi University
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