Urvashi Singh

Head – Marketing & Communications

Inovance Technology India | 2017 – Present

Lead the Marketing and Communications function for Inovance Technology India, with responsibility for brand strategy, corporate communications, digital marketing, and event management. Over the past nine years, the role has expanded to include channel partner management, overseas coordination, pricing support, and sales enablement.

Key Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand visibility and support business growth.
• Plan and manage major events including exhibitions, customer seminars, product launches, distributor meets, and global partner conferences.
• Oversee digital marketing, content creation, PR, website, and social media initiatives.
• Manage channel partner agreements, engagement, and coordination with global teams.
• Support the sales team with pricing strategy, price lists, commercial structures, and marketing collateral.
• Collaborate with sales, finance, product, and leadership teams to ensure aligned execution.