URVEESHA HAZARIKA
Summary
Marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Management Trainee
K12 Techno Services Pvt. Ltd. (Orchids International School)
01.2026 - Current
- Conducted field and market research across competitor schools, housing societies, and preschools to map local market and benchmark competitive positioning, identifying high-potential leads that contributed to generation of 500+ leads.
- Designed and executed grassroots brand-building initiatives — community events, preschool tie-ups, competitor outreach — to enhance brand visibility and engagement as an independent field researcher and brand representative for the branch.
- Facilitated operation of educational programs, enhancing student learning experiences through structured support.
- Oversaw student enrollment activities, ensuring accurate documentation and streamlined administrative processes.
- Assisted teachers with classroom management and prepared teaching resources to support effective learning environments.
LMS Review Intern
Gainwell Commosales
07.2025 - 08.2025
- Conducted quantitative research with 109 users to assess technology adoption and workflow friction, translating findings into 6 process recommendations aimed at reducing task time by ~10%.
- Presented insights on adoption and risk to executives; research indicated 68% of employees required improved system alignment.
- Conducted market research to inform product development and strategic decisions.
- Collaborated with team members on project planning and execution to enhance project delivery.
- Assisted in creating marketing materials for client engagement initiatives to strengthen outreach efforts.
Research Intern
Emami Agrotech
04.2025 - 05.2025
- Conducted market research across 100+ general trade outlets and 10+ retail beats in Kolkata, assessing product fit, brand positioning, and shelf visibility, informing strategic decisions for Mantra spices portfolio.
- Conducted market research to inform product development initiatives, ensuring alignment with consumer needs.
- Led sensory evaluations and consumer feedback analysis for three new spice blends, presenting a go-to-market launch strategy to the sales team that outlined Low Unit Pack potential.
- Analyzed consumer data to uncover trends and preferences, guiding marketing strategies.
- Assisted in designing experiments for product testing and evaluation, contributing to product optimization.
Research Intern
Godrej
05.2023 - 07.2023
- Conducted SWOT and market research through 30+ stakeholder interviews across COCO and DOCO outlets to assess brand value and positioning for Commercial Division, Kolkata.
- Conducted market research on agricultural products and consumer trends to inform strategic decisions.
- Delivered data-driven insight reports (Excel, word-cloud visualisation) and identified FIFO non-compliance, proposing inventory reforms to enhance retail-channel execution.
- Assisted in preparing product development and competitive analysis reports to support informed decision-making.
- Collaborated with team members to gather and analyze data for ongoing projects, enhancing project outcomes.
Rural Intern
Jeevika
03.2023 - 04.2023
- Surveyed rural and semi-urban retail outlets to evaluate solar-market sustainability and identify consumer adoption barriers, providing retailers with actionable market insights.
- Conducted structured interviews with store managers to gather consumer insights, supporting a sustainable-development immersion programme.
- Coordinated community development initiatives, enhancing program effectiveness and participant engagement. for community development initiatives.
- Facilitated financial literacy workshops, empowering participants with essential money management skills.
- Conducted research on local economic conditions and social challenges, informing community development strategies.
Education
MBA -
Indian Institute of Management
Bodh Gaya01-2026
BBA -
Indian Institute of Management
Bodh Gaya01-2024
12th -
Delhi Public School
Newtown01-2020
10th -
Delhi Public School
Newtown01-2018
Skills
- Market research
- Data analysis
- Market strategy
- Project management
- Brand management
- Stakeholder collaboration
- User research
- Effective communication
POSITIONS OF RESPONSIBILITY
- Cultural Committee Representative, IIM Bodh Gaya (2025)
- Coordinated with 50 committee members to plan and execute cultural events for 800+ students, owning content, social media promotion, budgeting, sponsorship, and vendor partnerships.
- Student Representative, Unnayan (Music & Drama Club) and HRise (HR Club), IIM Bodh Gaya (2024)
- Developed and executed three events that grew Music, Dance, and Drama club visibility on campus, drawing 200+ attendees and strengthening the clubs' brand presence.
Certification
Customer Relationship Management — Coursera (2024), Foundations of Digital Marketing and E-commerce (2024), Brand Management: Aligning Brand, Business and Behaviour (2025), Microsoft Excel — Beginner to Advanced (2024)
OTHER INTERESTS
- Bharatnatyam (Arangetram performer, First Division Diploma)
- Lawn Tennis
- Swimming
- Painting
Timeline
Management Trainee
K12 Techno Services Pvt. Ltd. (Orchids International School)
01.2026 - Current
LMS Review Intern
Gainwell Commosales
07.2025 - 08.2025
Research Intern
Emami Agrotech
04.2025 - 05.2025
Research Intern
Godrej
05.2023 - 07.2023
Rural Intern
Jeevika
03.2023 - 04.2023
MBA -
Indian Institute of Management
BBA -
Indian Institute of Management
12th -
Delhi Public School
10th -
Delhi Public School