Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Volunteering
Publications
References
Timeline
Generic
Utsav Biswas

Utsav Biswas

Bangalore,

Summary

Economics graduate with 4+ years of experience as a strategy consultant in healthcare, leveraging data analytics, market research, and behavioral science to drive business impact. Started in core analytics, implementing statistical modeling and machine learning on primary data and proprietary datasets, before transitioning to a client-facing role conducting end-to-end project delivery. Skilled in combining quantitative methods with market research to extract actionable insights, shape data-driven strategies, and influence target behavior through context architecture and evidence generation.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Consultant | Integrated Research

IQVIA
Bangalore
07.2023 - 05.2025
  • Led statistical framework design, vendor management, and assisted project delivery in 3+ Protocolized Market Research (pPMR) studies published in academic journals. The success of these studies converted pPMR from a nascent offering to a thriving workstream, delivering over 8 studies in 2 years, and driving business expansion.
  • Designed quantitative analysis framework for 3 integrated qualitative/quantitative studies and supported client engagement and project delivery. High client satisfaction resulted in project expansion across additional markets and disease indications.
  • Applied Max-Diff and TURF analysis to optimize brand messaging, identifying the most compelling value propositions. Insights led to a 15% increase in potential brand preference, validated through an end-line survey, enhancing the client's market positioning.
  • Designed an optimal study sample structure for 10+ client proposals using the proprietary OneKey data asset, with margin of error estimates, securing an 80% conversion rate. Leveraged sample size estimation to defend study protocols during the statistical review.
  • Led internal initiative on behavioral intervention strategies, showcasing the FOGG behavior change model through a theoretical and case-study approach. The model was showcased as behavioral change framework in a proposal for obesity treatment solutions

Associate Consultant | Integrated Research

IQVIA
Bangalore
07.2022 - 06.2023
  • Assisted comprehensive quantitative research studies on cardiovascular disease, co-managing end-to-end project execution from material design and fieldwork coordination to client communication and final delivery. Strong client feedback resulted in the commissioning of a second wave of study, enhancing business
  • Applied factor analysis and regression techniques to assess the impact of key attributes on brand uptake/preference, enabling the client to strategically position their product for maximum market appeal. Exceptional client satisfaction for this study led to additional business opportunities.

Analyst | Advanced Analytics

IQVIA
Bangalore
09.2020 - 06.2022
  • Developed Proof of Concept of a supervised machine learning-based segmentation offering, leveraging open-source tools and applied on proprietary patient data. Successfully identified key patient segments where target treatments were most likely to occur, demonstrating promising real-world applicability.
  • Applied AI/ML tools like RapidMiner and Tellius to conduct key driver analysis, identifying critical attributes influencing target outcomes. Insights enabled the client to refine product characteristics, leading to an estimated 30% increase in preference for the product profile, as validated through an end-line survey.
  • Applied statistical techniques to analyze associations among patient characteristics, structuring sub-group analyses that helped the client design targeted strategies for key patient profiles to drive positive health outcomes.

Intern | Strategy Consulting

Deloitte
Kolkata
07.2019 - 09.2019
  • Developed Case studies on Educational Sector in USA, assisting team in formulating strategic decisions for a new entrant in the sector
  • Co-developed quantitative model to evaluate yearly growth in Indian manufacturing sector and impact of policy change on the growth rate

Education

Applied Economics -

Presidency University
Kolkata
07-2020

Bachelors in Economics -

Jadavpur University
Kolkata
04-2018

Skills

Consulting

  • Client engagement
  • End-to-end project execution
  • Context architecture
  • Data visualization and reporting

Technical and Analytical

  • Optimizing sample design
  • Survey material design
  • Exploratory data analysis and data cleaning
  • Statistical modeling
  • Regression analysis
  • Segmentation and subgroup analysis

Tools - SPSS, Alteryx, Excel, Powerpoint,

Certification

  • Behavior Change interventions : Introductory Principles and Practice (University College London)
  • Behavioral Economics of Decision Making (BEAST U)
  • Tellius Advanced Insights & Predictive (Tellius Academy)

Accomplishments

  • IQVIA Impact Award - Silver (2022)

Excellence in insight generation through advanced quantitative techniques and project execution

  • IQVIA Impact Award - Ovation (2021)

Excellence in client delivery and development of segmentation offering based on supervised machine learning

Languages

Bengali
First Language
English
Proficient (C2)
C2
hindi
Upper Intermediate (B2)
B2

Volunteering

Taught school kids at Responsible Charity

Publications

Gendered Occupational Segregation and Its Cost in India: Evidence from NSSO Data

(Springer Nature)

References

References available upon request.

Timeline

Consultant | Integrated Research

IQVIA
07.2023 - 05.2025

Associate Consultant | Integrated Research

IQVIA
07.2022 - 06.2023

Analyst | Advanced Analytics

IQVIA
09.2020 - 06.2022

Intern | Strategy Consulting

Deloitte
07.2019 - 09.2019

Applied Economics -

Presidency University

Bachelors in Economics -

Jadavpur University

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