Uzma Khan
Pune
Summary
Results-driven media Performance Analyst specializing in Google Ads management and budget optimization. Expertise in End to End Account and campaign performance analysis and media strategy development, consistently delivering impactful advertising solutions. Proficient in monthly account reconciliations, ensuring financial accuracy and accountability.
Majorly worked for North American and Central Europe Markets.
Overview
7
7
years of professional experience
Work History
Media Performance Analyst- Search
Publicis Media
Pune
11.2024 - Current
- Managed end-to-end account and campaign management for Central Europe markets, including Netherlands and Austria.
- Managed Traffic and Webshop accounts effectively.
- Created and optimized campaigns and ads from client briefs to maximize effectiveness.
- A/B testing campaigns.
- Experience working in SA360, Google Ads Editor, Looker Studio, Microsoft Bing and Google Analytics.
- Hands-on experience in Search, Demand Gen, DSA and Performance Max campaigns.
- Collaborating and discussing the monthly and bi-weekly performance with clients and on-site team.
- Conducted monthly reconciliations of ad spend using Prisma tool.
- Executed daily budget pacing and adjustments across multiple accounts.
- Monitored CPAs and conversion KPIs daily to drive performance improvements.
- Collaborated with teams to formulate strategic media recommendations based on analysis of trends.
- Produced monthly and biweekly reports on media performance metrics to inform stakeholders.
- Developed performance scorecards to track key indicators, supporting data-driven decision-making.
Executive- Search
GroupM Media
Pune
06.2023 - 11.2024
- Led successful executive search campaigns for high-profile clients and handled across 7 accounts.
- Created ads, keywords, and assets based on client offers.
- Campaign setup such as Search, Performance Max and Demand Gen.
- End to end campaign management and optimization.
- Hands-on Experience working in Google Editor, Data Studio and SA360.
- Budget pacing and adjustments across different accounts daily
- Monitoring CPAs and different conversion KPIs daily.
- Identified and resolved potential roadblocks during executive search process, ensuring high standard of service delivery.
- Delivered tailored executive search solutions that enhanced client satisfaction by adapting strategies to meet specific needs.
- Creation and updating of different upload sheets on different platform such as Google ads, SA360 and Editor
- Managed complex executive search assignments, delivering high-quality candidates within tight timelines.
- Connecting with Onshore client regularly to discuss offers and implementation plans
Digital Media Sr. Associate
Google Operations Center (GOC)
Gurugram
06.2022 - 05.2023
- Facilitated campaign adjustments in coordination with team members
- Conducted budget estimates to maximize project returns
- Designed and executed PPC campaigns
- Leverage data insights to further optimize campaign performance and inform future strategies Google Ads- Search Ads, Local & Performance max Ads, Smart CampaignTroubleshooting & Issue Resolution
- Provide best of breed account management to Tier-1 advertisers and in some cases agencies
- Collaborated with internal stakeholders to resolve technical issues and drive process improvements.
- Tracked ongoing performance against client objectives, providing campaign insights and reporting
- Prepare and present client campaign and account reviews that include campaign performance, learning and recommendations
- Executed tests to refine keyword strategies for improved campaign effectiveness
- Worked to optimize conversion rates for various PPC projects.
Sr. Process Analyst
Vaco Binary Semantics,
Gurugram
09.2020 - 06.2022
- Managed Shopping campaigns in this organization.
- I also worked on Google Shopping Ads review
- Assisted merchants in creating the feed for Shopping Ads and conducting reviews.
- Troubleshot the issues that the clients encountered while creating the feed Analyze the forms submitted by clients for Google Shopping Ads reviews.
- Onboarded clients following the company's guidelines and policies.
- Troubleshoot the issues faced by the advertiser regarding the appearance of star ratings in the Google Shopping page
- Create bugs and closely work with the Tech team
- Work in Google Merchant center regarding the Shopping Ads review feed
- Analyze the feed to see if it is setup correctly according to the guidelines and formats
- Help the advertiser with the feed setup.
Sr. Customer Support Executive
Cognizant
Gurugram
05.2019 - 08.2020
- Interacted directly with leading clients to assess advertising needs and business goals.
- Collaborated with advertisers to align strategies with their product goals and aspirations.
- Developed comprehensive profiles to inform campaign creation based on client objectives.
- Created and managed pay-per-click marketing campaigns to drive targeted traffic.
- Optimized marketing campaigns for enhanced performance and efficiency.
- Tested and analyzed PPC campaign performance to gauge effectiveness.
- Maintained thorough understanding of Google Ads policies to ensure compliance.
- Updated clients via email regarding campaign progress and results.
Education
MBA -
Integral University
Lucknow05-2016
Skills
- Google Ads management
- Campaign optimization
- Performance analysis
- Keyword research
- Media strategy development
- Budget management
- Google ads Editor
- Looker Data Studio
- SA 360
- Report generation
Timeline
Media Performance Analyst- Search
Publicis Media
11.2024 - Current
Executive- Search
GroupM Media
06.2023 - 11.2024
Digital Media Sr. Associate
Google Operations Center (GOC)
06.2022 - 05.2023
Sr. Process Analyst
Vaco Binary Semantics,
09.2020 - 06.2022
Sr. Customer Support Executive
Cognizant
05.2019 - 08.2020
MBA -
Integral University