V HARI KRISHNA REDDY
Hyderabad, Telangana
Summary
Multi-talented Business Head with a solid record of success Retail & E-commerce and exceptional understanding of optimal business practices and strategic planning. Bringing 28 years' experience and a growth-oriented mentality. Desiring a challenging new role with the opportunity to make a lasting impact on the business, employees and market as a whole.
Overview
28
28
years of professional experience
Work History
Business Head,
Big Basket,
South Cetral East
01.2021 - 12.2023
- Heading and Building Business for AP, Telangana , Parts of Maharashtra & Chaitsgarh , Eastern India with Business volume of 2800 CR annually.
- Collaborated with other C-level executives in developing business strategies.
- Developed and implemented strategic plans to achieve organizational objectives.
- Presented quarterly progress updates at MC meetings outlining successes achieved since last report.
- Monitored performance metrics of departments and provided feedback to executives.
- Developed and implemented strategies for increasing market share, profitability, and customer satisfaction.
- Analyzed the financial performance of business operations to identify areas of improvement.
- Identified new markets and opportunities for growth in existing markets.
- Planned marketing campaigns to generate leads and increase sales revenue.
- Developed comprehensive risk management plans to protect company assets.
- Hired, trained, evaluated and retained high-performing, effective and diverse team embodying organizational culture.
- Led organizational development changes, enabling organization to better respond and adapt to industry and market changes.
- Provided guidance on business decisions while ensuring they align with corporate vision.
Regional Business Head
Big Basket
Hyderabad, Telangana
07.2012 - 12.2020
- Built and Stabilize Bigbasket business in Telangana and AP from Scratch working directly with the founders.
- Built Various functions and team like SCM, HR, Buying and Merchandising & Projects to grow business.
- Conducted market research and analysis of competitors, customers, and industry trends to identify opportunities for new products or services.
- Led the development of region-specific pricing models based on customer segments, product mix, and competitive landscape.
- Collaborated with marketing teams to develop promotional activities tailored to each region's needs.
- Monitored regional budget performance against approved targets and took corrective action when needed.
- Identified potential risks associated with regional operations and developed mitigation plans accordingly.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Ensured compliance with corporate standards related to safety, quality control, legal regulations., throughout the region.
- Assisted Founders in developing long-term objectifies for the regions business performance.
Deputy Manager - Sales & Merchandising
Future Value Retail Ltd
Hyderabad
04.2010 - 06.2012
- successfully achieved sales targets and managed promotions.
Senior Manager - Buying & Merchandising
Aditya Birla Retail Ltd
Hyderabad
01.2008 - 03.2010
- effectively managed sourcing, inventory, vendor relationships, and team development.
Category Manager
Trinethra Super Retail Pvt Ltd
Hyderabad
06.2001 - 12.2007
- implemented effective buying strategies and managed vendor relations.
Operations Manager
Oban Home needs (Super Market):
Hyderabad
05.1996 - 05.2001
- oversaw point of sales activities, marketing plans, compliance, and inventory management.
Education
Bachelor of Arts Osmania University, Hyderabad
Skills
- Business Planning
- Market Planning Process Improvement
- Fiscal Management
- Cost Control
- Business Administration
- Strategic Planning
- Interpersonal Skills Managing Operations
Career Highlights:
- Have joined as Regional Business Head in Hyderabad in July 2012 then ran the business in similar Capacity heading the Regions of Undivided Andhra Pradesh.
- Moved into the role of Business Head for South Central East, led the launch and growth of Bigbasket.com operations across this Geography, achieving significant milestones and revenue growth.
- Have had the opportunity to Launch Big basket operations and work in all the top cities of South-Central India.
- In the role of Business head worked with big basket Founders and reported to CEO & COO.In the position of RBH and then BH Successful geographic expansion carried out now spanning 11 Cities with a very strong Sales growth and focus on bottom line.
- Built the business from zero to 240 Cr pm exit march over the period 2012 to 2023. Several focused growth levers and multi-year projects that spanned across geographies driven over this period of time have resulted in the region becoming best in class in unit economics in the country.
- Unrelenting focus on all cost lines - driving structural enablers and SOPs - to achieve optimal cost with desired delivery of customer experience. Driven very large, cross cutting initiatives to setup very aggressive benchmarks in FC and stores operating costs.
- Instituted methodologies for right hiring and induction for thousands of Bluecollar employee’s.
- Developed an engagement model to drive lowest attrition in the region.
- Training and development to funnel 90% G1 Employees internally - stopped lateral hiring.
- Developed women leadership in stores, building a very strong advantage over competition.
Timeline
Business Head,
Big Basket,
01.2021 - 12.2023
Regional Business Head
Big Basket
07.2012 - 12.2020
Deputy Manager - Sales & Merchandising
Future Value Retail Ltd
04.2010 - 06.2012
Senior Manager - Buying & Merchandising
Aditya Birla Retail Ltd
01.2008 - 03.2010
Category Manager
Trinethra Super Retail Pvt Ltd
06.2001 - 12.2007
Operations Manager
Oban Home needs (Super Market):
05.1996 - 05.2001
Bachelor of Arts Osmania University, Hyderabad