Vaidehi Morarji

As I manage campaigns, my approach involves:

• Assessing campaign effectiveness by comparing performance against crucial metrics.
• Identifying, suggesting, and implementing optimizations to improve efficiency, increase renewal rates, and meet advertiser KPIs.
• Monitoring metrics like high ACoS and promptly notifying advertisers for necessary adjustments.
• Offering detailed activity reports and insights to keep advertisers informed about campaign progress.

• Created digital marketing campaigns using a variety of tools including SEM, SMO, website, e-commerce, landing pages, mobile, display advertising and so on
• Assessed dashboards for measuring the success of paid campaigns (Google, Facebook & LinkedIn)
• Created brand awareness and brand visibility through digital marketing channels (Paid and Organic Marketing)
• Worked extensively on Google Ads(Search & Display) for generating quality leads

• Successfully managed day-to-day online marketing activities including: Integrate and complement marketing strategies across multiple sales channels
• Social media accounts for clients and implemented strategy
• Administered promotional activities such as paid ad campaigns, email promotions, content writing.

• Took various content marketing initiatives such as web content writing, case studies, presentations, social media activities.

• Updated social media posts on a daily basis and managed social media accounts for various clients
• Developed content for web, brochure, presentations; created accurate reports on marketing activities performance.