Vaisakh M S
Bangalore
Summary
Seasoned Operations Lead with a focus on optimizing productivity and efficiency. Demonstrated capability in leading teams, managing data and content operations, and implementing process improvements. Known for strong leadership skills, strategic planning abilities, and a commitment to achieving operational excellence. I have made significant contributions in previous roles by driving operational success and boosting performance metrics.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Operations Lead
Infiniti Research
Bangalore
02.2022 - Current
- Manage a team of 15 analysts, and oversee the end-to-end research, marketing, and content operations processes.
- Provide effective feedback and actionable guidance to the team to improve their performance.
- Train and motivate the team by defining project goals, setting individual roles and responsibilities, and establishing clear performance metrics.
- Work in an unstructured environment, and interpret discrete and disconnected data to generate logical, informative, and engaging insights and business narratives.
- Demonstrate a proven track record of leveraging AI/ML tools or platforms to automate and enhance operational tasks.
- Utilize prompt engineering to improve output accuracy and streamline operational processes.
- Leverage CRM platforms, process management platforms, automation, and data hygiene practices to improve marketing operational efficiency.
- Develop key performance indicators (KPIs) and regularly track the metrics
- Provide feedback, and present ideas for improving or implementing processes and tools in strategic and execution areas.
- Collaborate and communicate effectively with internal teams to align technology and strategy.
- Manage large datasets with advanced Excel functions such as IF, SUM, INDEX, MATCH, VLOOKUP, and Macros.
- Build charts and graphs, and create dynamic reports with Pivot Tables and data visualization tools.
- Execute content operations using content management systems to create, edit, and publish website content.
- Create thought papers, white papers, and Points of View (PoV) documents.
- Document content publishing procedures, automation requirements, and guidelines to maintain consistency in content-related activities
- Perform company profiling, market sizing, and other secondary research tasks.
Senior Analyst, Marketing and Operations
Silicon India
09.2018 - 01.2022
- Extensive experience in creating marketing materials and setting up marketing campaigns for clients in the U.S and Europe
- Use of data to develop actionable strategies that align with the given Marketing OKR's
- Demonstrated experience in handling clients' marketing and operational requirements
- Worked closely with the sales team to align marketing strategies with sales goals
- Helped clients develop and maintain a consistent brand voice and visual identity across all marketing materials
- Tracking and analysing campaign performance through analytics tools
Business Analyst
Xtrematix Automation Pvt Ltd
03.2016 - 08.2018
- Company Overview: Startup
- Managed social media accounts and developed quality marketing content
- Planning, executing, and managing marketing campaigns across various platforms (e.g., social media, email, paid ads)
- Conducting market research to understand customer behaviour, market trends, and competitive landscape
- Managed SEO tools and analytics to increase product reach and bring website traffic
- Used social media platforms to conduct product campaigns
- Experience in measuring social media engagement for data-driven content development
- Startup
Education
B-Tech - Electrical and Electronics engineering
CUSAT
Cochin01.2015
Higher Secondary - Physics, Chemistry, Mathematics, Biology, English
Govt HSS Pala
Kottayam01.2010
SSLC - PCMB, English, Hindi, Social Studies, IT
St. John Baptist EMHSS
Kannur, Kerala01.2008
Skills
- Team management
- Data analysis
- Operations
- Business negotiation
- Transportation management
- People management proficiency
- Safety management
- Facility management
- Oracle SQL
- MySQL
- Content Management System
- Sharepoint
- Microsoft 365
- Advanced Excel
- MS Office
- PowerPoint
- Market research
- Content operations
- CRM platforms
- Process optimization
- Data visualization
- KPI development
- Team leadership
- Prompt engineering
- AI integration
- Problem solving
Certification
- Designing Database Solutions for Microsoft SQL Server
- Analyzing and Visualizing Data with Microsoft Power BI
- Designing Database Solutions for Oracle, SQL Server
- Prompt Engineering for Operations
Languages
English
First Language
Malayalam
Proficient (C2)
C2
French
Intermediate (B1)
B1
Timeline
Operations Lead
Infiniti Research
02.2022 - Current
Senior Analyst, Marketing and Operations
Silicon India
09.2018 - 01.2022
Business Analyst
Xtrematix Automation Pvt Ltd
03.2016 - 08.2018
B-Tech - Electrical and Electronics engineering
CUSAT
Higher Secondary - Physics, Chemistry, Mathematics, Biology, English
Govt HSS Pala
SSLC - PCMB, English, Hindi, Social Studies, IT
St. John Baptist EMHSS
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