Vanshika Johari
Content Strategist | Creative Writer
Summary
Hi! I'm Vanshika, a writer who makes complex topics feel a little less intimidating and a lot more human. I take pride in
turning complex information into stories that actually make sense to people.
I've written everything from blog posts and service pages to training guides and UX copy always with the reader (and
ofcourse the search engine) in mind. I am good at collaborating with cross-functional teams, asking the right questions,
and making sure that the content is both accurate and engaging.
I'm always excited about roles where I can keep learning about new technologies, methodologies, and smart ways to
write better.
Overview
8
8
years of professional experience
Work History
Content Strategist
CommLab India
05.2022 - 09.2024
- Developed engaging blog posts, articles, service pages, and marketing content targeted at B2B audiences in the e-learning and technology sector.
- Simplified complex technical and instructional concepts into clear, actionable copy for diverse formats including websites, landing pages, and email campaigns.
- Worked closely with SMEs, designers, and marketing teams to ensure brand consistency and message clarity across internal and external communications.
- Conducted industry-specific research to develop thought leadership pieces and customer education materials.
- Gained firsthand experience in translating technical products and services into persuasive, customer-friendly content.
Google AdWords Trainer
FIS
11.2018 - 12.2019
- Designed and developed internal training content, standard operating procedures (SOPs), and knowledge resources for banking and finance processes.
- Focused on converting complex, technical workflows into easy-to-follow training materials for new hires and cross-trained employees.
- Partnered with SMEs and process owners to gather insights and translate them into accessible, learner-friendly documents.
- Conducted quality checks on training materials to ensure clarity, consistency, and compliance with branding guidelines.
Process Trainer/ Quality Coach
Genpact
05.2016 - 10.2018
- Created training manuals, process documents, FAQs, and internal communication content to support knowledge transfer across teams.
- Worked closely with operations and quality teams to understand complex processes and simplify them into step-by-step guides.
- Conducted regular content reviews and updates based on process changes, ensuring accuracy and consistency.
- Collaborated with teams across different time zones (US, Australia) to collect inputs and tailor content to varied audience needs.
Education
ELearning Essentials: Instructional Design -
Samantha Calamari, LinkedIn Learning
04-2025
Learning SCORM And Tin Can API -
David Rivers, LinkedIn Learning
04-2025
Introduction to UX Writing -
Udemy
01.2024
Writing with Impact -
Tom Geller, LinkedIn Learning
01.2024
Marketing Strategy: SEO Content Writing -
Kristina Azarenko, LinkedIn Learning
01.2024
A Crash Course in Writing Well -
Shani Raja, LinkedIn Learning
01.2024
Bachelor of Education (B.Ed.) -
KUK University
01.2020
Google Ads Certification -
01.2018
Bachelor of Commerce (Hons.) -
MJPRU
01.2016
Articulate Storyline Essential Training -
Daniel Brigham, LinkedIn Learning
Skills
- Content Writing (Blogs, Articles, Service Pages, UX Copy)
- B2B Content Development (SaaS, E-learning, Technology)
- Research-Driven Storytelling
- Technical Content Simplification
- Brand Voice and Tone Consistency
- SEO Content Writing and Optimization
- Proofreading and Quality Assurance
- Content Planning and Strategy Support
- UX Writing Tools (Figma, Confluence)
- Jira
- Google Analytics
- Semrush
A Little More About Me
- When I’m not deep into content strategy, you’ll find me lost in a good book, planning my next travel escape, or juggling life as a toddler mom. I’m an introvert at heart but open up when the vibes are right. Nature is my happy place, and I firmly believe that a well-told story can change everything.
- Freelanced as a Content Strategist for Acme Visa Solutions, handling content calendars, writing, editing, and reviewing content.
- Briefly worked as an English teacher at Golden Heights School, Gurgaon.
- Taught coding as an instructor at WhiteHat Jr, simplifying programming concepts for young learners.
- Served as a Teacher Trainer at Maa Anandmayi School, Raiwala, mentoring educators to enhance teaching effectiveness.
Awards
2022 eLearning MVP Award, Winner for the blog '5 Reasons to Say Yes to Microlearning.'
Timeline
Content Strategist
CommLab India
05.2022 - 09.2024
Google AdWords Trainer
FIS
11.2018 - 12.2019
Process Trainer/ Quality Coach
Genpact
05.2016 - 10.2018
ELearning Essentials: Instructional Design -
Samantha Calamari, LinkedIn Learning
Learning SCORM And Tin Can API -
David Rivers, LinkedIn Learning
Introduction to UX Writing -
Udemy
Writing with Impact -
Tom Geller, LinkedIn Learning
Marketing Strategy: SEO Content Writing -
Kristina Azarenko, LinkedIn Learning
A Crash Course in Writing Well -
Shani Raja, LinkedIn Learning
Bachelor of Education (B.Ed.) -
KUK University
Google Ads Certification -
Bachelor of Commerce (Hons.) -
MJPRU
Articulate Storyline Essential Training -
Daniel Brigham, LinkedIn Learning