Varnica Mehta

• Led co-branded content delivery for key clients (Usha, Kailash Satyarthi Children's foundation, Kurl-On, WhatsApp)
• Produced an year-long fundraising campaign 'Justice for Every Child', with Kailash Satyarthi Children's Foundation. The campaign involved producing short and long format content to raise awareness on child sexual abuse and the work done by the organization to rehabilitate the survivors and their families. The campaign managed to raise Rs 12 crores.
• Oversaw two campaigns for Usha -

1) Kushalta ke Kadam- My role as the campaign producer involved planning shoots and logistics, overseeing shoots on location, scripting and managing post-production. The three-month long campaign comprised of 12 episodes which went on-air every weekend, along with other short format content which ran throughout the week.

2) Clothes with a Conscience- An IP of NDTV, sponsored by Usha. I worked as the campaign producer for two season. My role involved searching for story ideas, overseeing end-to-end stages of production, from conceptualization to final delivery, ensuring it aligns with the client's vision.

• Monitored quality of content and set editorial direction for different projects
• Set budgets and controlled costs to keep projects in line with expectations.
• Prepared scripts to be read on air.
• Interviewed experts in various fields of study.
• Collaborated with producers to create engaging segments.
• Recorded a variety of voiceover projects for several projects

• Building rundowns and coordinating with reporters for news updates, coordinating with the anchor to produce live news bulletins.
• Writing scripts for television.
• Overseeing the production of prime-time shows.
• The role involved meticulous planning, ensuring seamless execution of broadcasts while upholding standards of accuracy and working under pressure and meeting tight deadlines.

• Planning news bulletins and coordinating with the director and the anchor for producing live news bulletins.
• Writing crisp and to-the point scripts for television.
• Planning shoots for pre-recorded episodes and working with cross functional teams to produce long and short format content for the viewers.