Varun Ashok

Roles and Responsibilities:

• Managed sales and marketing of A.O. Smith water heaters and purifiers across Kerala.
• Supervised a team of 2 Sales Officers and 12 in-shop promoters.
• Achieved the highest sales numbers for water heaters and purifiers in Kerala over the last two years.
• Built strong relationships with distributors, wholesalers, and retail partners to enhance market presence and expand distribution networks.
• Successfully revived old distributors and retailers while implementing channel corrections.
• Strategically placed A.O. Smith products in major MOR stores, sanitary outlets, and general trade stores.
• Organized architect meets and plumbers/electrician meetings in Kerala for the first time.
• Ensured all distributors and direct dealers adhered to credit discipline.

Roles and Responsibilities:

• Managed sales and marketing of Crompton pumps in the assigned region.
• Consistently achieved primary sales and collection targets.
• Recruited and onboarded new channel partners.
• Handled distributor and dealer management, including scheme briefings and settlements.
• Conducted retailer and plumber meets to drive engagement.
• Coordinated orders and payments with dealers and distributors.
• Merchandised a diverse range of pump products.
• Promoted and managed monthly retailer schemes.

Responsibilities

· Handled around 127 retailers in Kottayam and 55 dealers in Alappuzha districts.

· Handled 183 retailers in Pathanamthitta district.

· Coordinating orders and payments from dealers and distributors.

· Merchandising various ranges of pump products.

· Promoting and handling monthly retailer schemes.