Varun Shrivastava
Delhi
Summary
Results-driven Google Ads Manager at WNS with expertise in campaign management and budget optimization. Proven track record in enhancing brand visibility and maximizing ROI through strategic planning and data analysis. Adept at fostering client relationships and implementing best practices, ensuring compliance and delivering actionable insights for continuous improvement.
Overview
9
9
years of professional experience
4
4
Certification
Work History
Google Ads Manager
WNS
Gurugram
04.2024 - Current
- Developed and executed Google Ads campaigns to boost brand visibility and support business objectives.
- Maximized campaign efficacy while addressing account concerns for optimal ROI.
- Guided clients in establishing effective best practices for Google Ads management.
- Supervised creation of marketing materials and collateral to enhance advertising impact.
- Collaborated with cross-functional teams to align advertising strategies with overall business goals.
- Implemented A/B testing to refine ad copy and creative elements, improving engagement.
Senior Associate
Cognizant
Gurugram
07.2021 - 12.2023
- Optimized budget allocation for digital marketing initiatives, enhancing overall effectiveness.
- Evaluated campaign performance metrics to identify opportunities for improvement.
- Generated concise, client-focused reports that provided actionable insights.
- Led clients in resolving complex challenges and compliance gaps.
- Implemented advanced solutions to improve data collection accuracy on digital platforms.
- Monitored and reviewed policy updates to ensure alignment with industry standards.
- Collaborated with cross-functional teams to achieve organizational objectives.
- Promoted customer satisfaction by delivering knowledgeable and friendly service.
Accounts Officer
Stage Craft Proprietor
Delhi
12.2017 - 04.2020
- Company Overview: The organization manages a wide variety of events and venues
- Managed month-end closing operations for accounts payable and receivable.
- Conducted AR and AP assessments to optimize cash flow.
- Reviewed employee expenses regularly.
- Resolved suspense ledger discrepancies.
- Delivered monthly sales and purchase reports for management.
- Provided support for audit processes.
- Executed various administrative tasks such as collating, taxing, and copying.
General Ledger Accounting, Account Payable
BOA Aon India
Noida
10.2016 - 11.2017
- Month-end closure, posting accrual entries, prepayment entries, and adjustment entries.
- Work on the accrued invoice report to review more than 90 due.
- Ensuring compliance within SOX controls.
- Payments & Reporting
- Perform invoice adjustments, write-offs, chargebacks, and miscellaneous payments.
- Follow up with the respective vendors, CSR, for unapplied and unidentified.
- Prepare Daily, Weekly, and Monthly MIS reports for offshore management.
Process Associate
Genpact India
Gurugram
02.2015 - 05.2016
- Executed P2P operations by managing invoices in Maconomy and SAP.
- Oversaw all components of Accounts Payable, ensuring accuracy and efficiency.
- Monitored account payments and allocated them to correct vendor invoices.
- Generated Ageing Report and Payment Report every week.
- Ensured accuracy and legitimacy of expense submissions through comprehensive audits.
- Generated monthly MIS reports for onshore and offshore management.
- Conducted client follow-ups through emails and phone calls to resolve unapplied credits.
- Coordinated with bank for RTGS, fund transfer, and demand draft processing.
Education
Bachelor -
in Commerce
Skills
- Google Ads
- Adobe CC
- Analyze Data
- Google Analytics
- MS Office
- SAP
- Analytical Skills
- Client Focused
- Campaign Management
- Budget Optimization
- Website Tracking Implementation
- Strategic Planning
- Policy Compliance
Personal Information
Languages
Hindi
First Language
English
Proficient (C2)
C2
Certification
- Lean
- Six Sigma
- Google Ads
- Adobe CC
Hobbies and Interests
- Football
- Swimming
- Pets
- Music
- Dance
Note**
- My current employer does not allow mobile phones on the production floor, kindly contact before the interview call
Timeline
Google Ads Manager
WNS
04.2024 - Current
Senior Associate
Cognizant
07.2021 - 12.2023
Accounts Officer
Stage Craft Proprietor
12.2017 - 04.2020
General Ledger Accounting, Account Payable
BOA Aon India
10.2016 - 11.2017
Process Associate
Genpact India
02.2015 - 05.2016
Bachelor -
in Commerce