Hi, I’m
VARUN PV
Branding And Marketing Communications
Summary
Passionate about propelling brand success, I specialize in leading impactful marketing and communications strategies. Proficient in crafting robust branding strategies to amplify visibility and fuel growth, I excel in tracking trends and innovatively transforming feedback for an optimal client experience. A proactive manager with demonstrated leadership, strategic planning, and problem-solving skills, I consistently create measurable impact by ensuring the realization of firm strategy. My methodical and well-organized approach optimizes coverage to meet operational demands, assisting senior managers in achieving demanding target
Overview
10
years of professional experience
Work History
Deloitte Consulting
DEPUTY MANAGER - Branding and Marketing
01.2023 - Current
Job overview
- Oversee branding and communication strategies for Deloitte Leadership and Human Potential (DLHP) team for all campaigns, milestone advertising and new category additions
- Monitor industry trends and client requirements and guide portfolios to design content that stay relevant and meet evolving business demands
- Develop strategy and business model for offering new product trainings with accurate M&E
- Lead a team of performance consultants, internal sales team and marketers to implement firm strategy.
- Reviewed sales and gross profit report to assess company efficiency.
- Strengthened merchandising and promotional strategies to drive client engagement and boost sales.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Mentored team members to enhance professional development and accountability in workplace.
Deloitte Consulting
ASSISTANT MANAGER - Branding and Marketing
06.2021 - 01.2023
Job overview
- Partner with internal communications team to execute marketing plans aligned with the fiscal strategy
- Create team goals, providing oversight for quality project delivery and coordinating cross-functional collaborations
- Serve as the branding lead for community operations and business teams to build brand equity internally and externally
- Provide cross team consultations on new launches, transition to hybrid modules, registration processes and impactful messaging
- Project manage DLHP website initiatives through collaboration with the internal teams for content curation, external vendor for data hosting
- Review website traffic and visitor profiling, recommending, and implementing new marketing strategies to improve user engagement
- Analyze feedback from talent surveys to identify low performance areas and implement strategies with the leadership to enhance the overall employee experience.
- Trained service staff on Food & Beverages for effective supply utilization while also accounting for supply shortages.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Implemented new promotional strategies, dramatically increasing business.
- Promoted special F&B menu for milestone programs
- Conducted product demonstrations to highlight features and redirect objections to positive aspects.
- Demonstrated excellent stakeholder management by working closely with ASMs, TLs and Delivery Services to ensure on-ground follow through of activations.
Deloitte SVCS
SENIOR ANALYST - Marketing
01.2016 - 01.2022
Job overview
- Lead a team of 7 to provide segmentation advisory, create integrated marketing campaigns for lead generation and managed internal operational processes, including time tracking, KPI monitoring and system reporting
- Implemented Workfront project management software to streamline workflow processes resulting in 37% increase in project efficiency
- Developed customized Workfront reports and standard usage guidelines to enable data driven decision making.
- Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
- Identified and resolved problems through root cause analysis and research.
- Optimized core processes to improve business performance and operational agility.
- Performed budget analysis to control expenditures and predict future budget needs.
- Created dashboards to monitor and track key performance indicators.
- Utilized data visualization techniques to present and explain complex data sets.
- To empower sales teams to boost luxury offerings and programs.
Deloitte SVCS
ANALYST - CRM & REPORTING
01.2014 - 01.2016
Job overview
- Strategized digital advertising campaign on Marijuana and Cannabis for healthcare industry in Canada
- Monitor growth of Deloitte Private and Portfolio accounts by managing their marketing objectives
- Prepared a reporting suite of lead gen reports, post campaign reports on D360
- Lead MDM efforts for efficient data uploads.
Education
JNTU
B.TECH from Electronics And Communications Engineering
06.2008 - 04.2012
ICFAI Business School
MBA from Marketing And Operations
05.2012 - 03.2014
IIM - Calcutta
Executive Program from General Management
12.2019 - 02.2021
Skills
Business Strategy and PlanningAdobe AnalyticsEmployee Experience EnhancementDigital MarketingStorytelling and Value ArticulationStakeholder ManagementCustomer Relationship ManagementEvent Planning and ManagementPublic Relations
Purchasing and planning
Recruiting and interviewing
Project Management
Accomplishments
- Revved up brand recognition! Turbocharging a 57% increase in DLHP brand mentions and impressions by optimizing visibility through various promotion channels at Deloitte.
- Masterminded the surge! Catapulted DLHP website traffic by 39% through targeted marketing and streamlined communication channels to achieve a 33% boost in efficiency.
- Guiding force for 300 Professionals! Lead the way as cluster lead for Deloitte Impact Day, weaving a tapestry of sustainable impact on society while fortifying a culture rooted in service.
- Honored with outstanding recognition! Unlocked remarkable process efficiencies, liberating 8% of the internal sales team's capacity into premium strategic initiatives to drive business growth.
- Orchestrated an unprecedented 8.5-fold surge in luxury offering purchases.
- Ignited a learning revolution at Deloitte! Developed an internal branding website for DLHP, unveiling a cutting-edge platform. Now professionals have a dynamic storefront of 1000+ diverse resources to kickstart their transformative journey in leadership and human potential.
- Delved into the secrets of success! Researched the winning marketing and sales strategies of the top brands in India delivering invaluable insights to elevate leadership development within Deloitte.
- Drove diversity and inclusion at Deloitte! as a key player of the USI DEI Council, led efforts to improve facilities and culture for all professionals, reshaping workplace harmony and fostering inclusivity.
- Crafted and captivated! Presented FY22 Highlights collateral to business leaders, pitching a persuasive business case for team expansion and product portfolio diversification.
- Ignited change! Steering a rollout of the inclusion survey to 50,000+ professionals, uncovered key insights to drive development and employee engagement.
Timeline
DEPUTY MANAGER - Branding and Marketing
Deloitte Consulting
01.2023 - Current
ASSISTANT MANAGER - Branding and Marketing
Deloitte Consulting
06.2021 - 01.2023
IIM - Calcutta
Executive Program from General Management
12.2019 - 02.2021
SENIOR ANALYST - Marketing
Deloitte SVCS
01.2016 - 01.2022
ANALYST - CRM & REPORTING
Deloitte SVCS
01.2014 - 01.2016
ICFAI Business School
MBA from Marketing And Operations
05.2012 - 03.2014
JNTU
B.TECH from Electronics And Communications Engineering
06.2008 - 04.2012