Vyoma Saini
Thane
Summary
Dynamic Marketing & Branding Manager with 13+ years of experience in orchestrating high-impact marketing campaigns and crafting comprehensive branding strategies. Proven track record in enhancing brand visibility, driving customer engagement, and achieving substantial revenue growth. Expertise in market research, strategic planning, and team leadership, with a demonstrated ability to manage marketing initiatives delivering positive ROI. Eager to leverage expertise to propel strategic marketing initiatives and elevate brand presence.
Overview
14
14
years of professional experience
Work History
Deputy General Manager – Marketing & Branding
Reliance Industries Ltd
Mumbai
06.2017 - Current
- Developed and executed integrated marketing strategies across multiple channels, increasing brand awareness.
- Created engaging marketing collateral, including videos, brochures, newsletters, digital content, etc., enhancing overall brand messaging.
- Led end-to-end marketing initiatives for high-profile events such as Lakme Fashion Week, Premier Vision Paris, Elle Fashion Awards, significantly boosting brand visibility.
- Managed a budget of ₹30 crore, ensuring initiatives remained within budget while achieving defined objectives with minimal spending.
- Spearheaded digital marketing efforts, achieving a 20% increase in online engagement through targeted social media content.
- Monitored the Circular Design Challenge program, collaborating with core teams to elevate brand visibility in sustainability initiatives.
Deputy Manager – Loyalty Programs
Reliance Retail Ltd
Mumbai
09.2015 - 06.2017
- Designed and executed customer-centric loyalty campaigns across 18 business formats, generating Avg. 1.9 Cr in incremental sales. (MOM)
- Utilized customer behavior analytics and segmentation to create targeted campaigns, improving customer retention by 15%.
- Collaborated with state teams and stakeholders on new store openings and re-launches, driving footfall and sales growth.
Assistant Manager – Pricing & Promotions
Reliance Fresh Ltd
Mumbai
02.2011 - 09.2015
- Led pricing and promotion strategies for 600 stores nationwide, increasing SKU sales contribution from 7% to 15%.
- Managed market research projects and price audits to optimize pricing strategies, resulting in considerable savings of gross margins.
- Awarded by the Chief Marketing Officer for delivering results within tight deadlines and contributing to pricing intelligence efforts.
Education
Masters - International Business
London South Bank University
04.2010
Bachelor of Science - Chemistry, Botany & Life Sciences
Jai Hind College
05.2008
Skills
- Brand Management
- Marketing Strategy
- Event Management
- Digital Marketing
- Strategic Planning
- Customer Segmentation
- Loyalty Programs
- Cross-functional Team Leadership
- Adaptibility & Flexibility
- Content Creation
- Sustainability initiatives
- Data Driven decision making
Accomplishments
- Spearheaded the design and execution of the launch strategy for R|Elan™, a B2B2C brand, achieving a groundbreaking digital footprint of over 100 million views. Successfully positioned the brand as a key player in the market, driving awareness and engagement across multiple platforms with 75+ brand associations.
- Conceptualized & executed the #EarthTEE campaign, recognized for its creativity and impact within sustainability circles. (completed 6 seasons)
- Successfully expanded the Circular Design Challenge program's global participation, attracting entrants from the UK, EU, and APAC.
Hobbies and Interests
- Avid interest in beauty & make-up. Used to write a blog in 2015 which had reached 10K hits. Completed a professional course to learn makeup under Ojas Rajani.
- Intuitive tarot reader & angel healer with over 11 years of experience in conducting readings & helping people.
- Passionate about luxury & vintage handbags. Inclination towards preloved luxury bags.
Timeline
Deputy General Manager – Marketing & Branding
Reliance Industries Ltd
06.2017 - Current
Deputy Manager – Loyalty Programs
Reliance Retail Ltd
09.2015 - 06.2017
Assistant Manager – Pricing & Promotions
Reliance Fresh Ltd
02.2011 - 09.2015
Masters - International Business
London South Bank University
Bachelor of Science - Chemistry, Botany & Life Sciences
Jai Hind College
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