Vibho Jain
Bangalore
Summary
Business professional with 7 years of experience in Category Management, P&L, and Vendor Management.
Overview
8
8
years of professional experience
Work History
Associate Director
Vedantu
07.2023 - Current
- Spearheaded growth initiatives, increasing lead generation through building new distribution channels such as Telegram and Influencers, resulting in a significant boost in student acquisition and engagement
- Designed and implemented engagement plan for offline centers, driving a 30% conversion rate from cold leads to hot prospects through tailored student outreach and engagement strategies
- Scaled influencer marketing channel from 0 to 1 by building a network of 50+ large, small, and nano influencers for promotions
Senior Category Manager
Unacademy
11.2020 - 05.2023
- Heading revenue and growth of the portfolio worth annual 100+ Cr by driving key metrics i.e
- Revenue, New learner, Youtube Marketshare, etc
- End-to-end planning and executing go-to-market activities to build category top and middle funnel
- Achieved exponential middle funnel growth by increasing platform new learners by 839% by leading new GTM initiative of user acquisition
- Successfully launched a free product, Rank Predictor, that did 1.4 Cr with ROI of 8
- Driving product marketing from Business team to achieve business metrics
- Led offline sales & marketing team to drive revenue from offline distribution channel
Assistant Manager Vendor
OYO
05.2019 - 11.2020
- Vendor Management - Self Operated Business (Pan India) of 46K rooms for a monthly budget of 4cr
- P&L Management: Category Owner for releasing Engineer Services P&L worth 4Cr per month to Business Finance
- Responsible for developing and managing Vendor base to assist ground teams
- Cash Flow Analysis: Reduced the property level cost by 30% by deep diving into OpEx trend
- Improved TAT for operational issue resolution and guest satisfaction by 50% and 7% respectively through introduction of Maestro app and through Process improvement.
Client Relationship Manager
Moony Monk
01.2018 - 12.2018
- Acquired PIRAMAL Indore (1st client in Indore) after approaching them during Brand campaign in a college festival
- Performed market research on competitive landscape, customer need and new trends
- Collaborated with NGOs and social workers to promote the products for good cause
- Single point of contact for clients like PIRAMAL, IIM Shilong and SIBM Pune.
Operations Shift Manager
Trident Group India
06.2016 - 11.2017
- Involved in daily planning of team work and sharing daily shift report as a team representative to HOD
- Tracked department performance and prepared report of Balanced Score card (BSC) review every month
- Led the project of developing in-house semi-automatic pillow cover packing machine and achieved Rs 2.3L/month
- Ensured Supply chain flow path optimization by better planning of P2P (Procure to pay) cycle.
Education
Bachelor of Engineering, Electrical and Electronics Engineering -
University Institute of Technology RGPV, Bhopal
06.2016
Skills
- Category Management
- P&L
- Stakeholder management
- Product marketing
- Go-to-market
- Vendor Management
- CLM Marketing
- Content Growth
- SAP
- Tableau
- Data analytics
- Excel
- SQL
Accomplishments
- Relentless performer, 03/2022, Unacademy, For conducting key GTMs and achieving targets continuously for 3 months
- R&R, 11/2021, Unacademy, Driven category new initiative and increased the new learners exponentially by 839%.
- Customer Satisfaction Award, Trident India, For achieving zero breakdown hours and hence increasing plant productivity
- Confederation of Indian Industries Kaizen Award, Trident India, Team Win: 3rd prize for developing a sheet packing machine that increased productivity by 1.5x.
Volunteer Experience
Teaching volunteer, Make a difference, 02/2015, 03/2016
Timeline
Associate Director
Vedantu
07.2023 - Current
Senior Category Manager
Unacademy
11.2020 - 05.2023
Assistant Manager Vendor
OYO
05.2019 - 11.2020
Client Relationship Manager
Moony Monk
01.2018 - 12.2018
Operations Shift Manager
Trident Group India
06.2016 - 11.2017
Bachelor of Engineering, Electrical and Electronics Engineering -
University Institute of Technology RGPV, Bhopal
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