Cooking, Cricket, Bike Ride, Music
Vidit Consul
Senior Manager - Digital & Performance Marketing
Noida
Summary
Results-driven Digital Marketing professional with 11+ years of experience, including strong exposure to eCommerce marketing, specializing in performance marketing, digital strategy, and GTM execution. Proven track record of scaling campaigns, optimizing ROAS, and driving customer acquisition through data-driven decision-making and full-funnel marketing strategies. Experienced in managing large budgets, improving conversion rates, and delivering measurable business growth across digital channels.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Senior Manager - Digital & Performance Marketing
Havells India
Noida
08.2022 - Current
- Led end-to-end digital strategy planning and execution, aligned with business goals, driving scalable growth across channels.
- Designed and executed Go-To-Market (GTM) strategies for product launches, ensuring strong digital visibility and adoption.
- Collaborated cross-functionally with product, sales, and analytics teams to deliver integrated marketing initiatives.
- Owned performance marketing budgets with a strong focus on maximizing ROAS, and CAC efficiency.
- Lead performance marketing for Havells across Amazon, Flipkart, and Quick Commerce platforms, leveraging tools such as PLA, PCA, Sponsored/Brand Ads, DSP, and display/banner placements to drive high-impact, conversion-focused campaigns within ACOS benchmarks, and deliver category-leading ROAS.
- Scaled campaigns profitably by identifying high-performing channels, and reallocating budgets dynamically.
- Drive platform growth and visibility by collaborating with agencies and marketplace teams on Amazon and Flipkart, using data-led campaign optimization and marketing tools to achieve a #1 rank in value market share across key seasonal categories.
- Accelerate business growth by increasing sell-out by 15% through strategic full-funnel planning across Amazon, Flipkart, and QC channels, utilizing performance marketing tools, audience targeting, and continuous weekly campaign analysis to maximize efficiency at optimal cost.
- Lead end-to-end e-commerce and QC marketing strategy, including JBP planning, monthly performance tracking, and competitive benchmarking, using platform insights and analytics tools to enhance campaign effectiveness and inform future growth decisions.
- Built performance dashboards to track KPIs such as ROAS, LTV, CAC, and conversion funnel metrics.
Assistant Manager - Performance/Digital Marketing
iQOO India / Vivo India
Gurgaon
12.2019 - 07.2022
- Led performance and digital marketing initiatives, along with GTM strategy for iQOO, driving awareness, user acquisition, and brand growth through data-driven campaign planning and execution.
- Managed end-to-end digital media campaigns across platforms, optimizing performance to scale reach and engagement, while strengthening brand visibility in a competitive smartphone market.
- Conceptualized and executed large-scale gaming integrations, including a flagship tournament in association with Battlegrounds Mobile India, driving high user engagement, and brand affinity among the gaming community.
- Drove massive brand demand for the iQOO 9 Series on Amazon, generating high search volume and over 100,000 customer interactions/leads through a single, high-impact online gaming event on YouTube.
- Executed brand-led campaigns across digital ecosystems, building consumer trust through integrated strategies spanning social media, influencer marketing, and high-impact content initiatives.
- Owned end-to-end content strategy and production, leading social media planning, influencer collaborations, and storytelling to deliver consistent, engaging brand communication.
- Managed strategic media and content partnerships with leading publishers such as The Times Group, Hindustan Times, Taboola, and NDTV to amplify reach and drive impactful visibility.
- Conducted detailed pre- and post-campaign analysis, leveraging insights to optimize future strategies, improve ROI, and enhance overall campaign effectiveness.
Account Executive - Digital/E-Commerce
Cheil India - Samsung Group
Gurgaon
04.2017 - 12.2019
- Collaborated closely with the Samsung e-commerce team to translate briefs into high-impact campaigns, ensuring timely execution and consistent delivery across digital initiatives.
- Built and scaled the Samsung eStore from scratch, leading social media and performance marketing campaigns that drove X% growth in traffic and conversions.
- Executed performance-driven campaigns for Samsung eStore, leveraging platform tools and data-led optimization to increase sales by 25%, while improving ROAS.
- Led the go-to-market strategy and digital execution for Samsung M-series product launches, driving strong visibility, engagement, and conversion across e-commerce and social channels.
- Managed e-commerce marketing across Flipkart and Amazon, supporting product launches, social planning, A+ content, and Amazon Marketing Services to boost discoverability and sales.
- Established and scaled media/content partnerships with leading publishers, such as Times Internet, HT Digital, and NDTV, to amplify reach and brand presence.
- Led weekly and monthly performance reviews with stakeholders, providing actionable insights, and conducting pre- and post-campaign analysis to drive continuous improvement and better ROI.
Asst. Account Manager
Adglobal360
Gurgaon
06.2014 - 04.2017
- Managed end-to-end account management and client servicing, building strong client relationships while leading marketing strategy, campaign planning, execution, and continuous optimization, with effective budget forecasting and allocation.
- Led integrated digital campaign execution across social media and performance channels, collaborating closely with creative and content teams to ensure high-quality, timely delivery, aligned with brand objectives and platform best practices.
- Partnered with clients and sales teams to drive campaign success, supporting seamless campaign setup, aligning business goals with execution plans, and translating requirements into actionable digital strategies.
- Developed data-driven digital marketing strategies through cross-functional collaboration, ensuring consistent messaging and delivering 20% growth in overall campaign ROI.
- Coordinated with cross-functional teams (Creative, Development, SEM, SEO, SMO) to ensure smooth project execution, maintaining alignment on deliverables, timelines, and performance goals.
- Owned strategy and proposal development, including defining performance KPIs, pricing, and cost structures, to deliver competitive and results-oriented solutions.
- Tracked, analyzed, and reported campaign performance, ensuring timely delivery of insights, adherence to timelines, and continuous improvement in campaign outcomes for clients.
Education
PGDBM - Marketing
NMIMS
Mumbai, India01-2021
B.Tech - Electronics & Communication
Sharda University
Greater Noida, India01-2014
HSC/Intermediate - Science
Maharaja Agrasen Public School
Khurja, India01-2010
SSC/High School - Science
K P Public School
Khurja, India01-2008
Skills
Managerial Skills
Team Work Skills
Digital Advertising Expertise
Media Planning & Budget Management
Data-driven Marketing Analysis
Full Funnel Strategy & GTM Planning
Stakeholder Management
Time Management
People's Management
Interests
Timeline
Senior Manager - Digital & Performance Marketing
Havells India
08.2022 - Current
Assistant Manager - Performance/Digital Marketing
iQOO India / Vivo India
12.2019 - 07.2022
Account Executive - Digital/E-Commerce
Cheil India - Samsung Group
04.2017 - 12.2019
Asst. Account Manager
Adglobal360
06.2014 - 04.2017
PGDBM - Marketing
NMIMS
B.Tech - Electronics & Communication
Sharda University
HSC/Intermediate - Science
Maharaja Agrasen Public School
SSC/High School - Science
K P Public School
Awards
- Employee of the 3rd Quarter 2020 vivo India.
- Star Performer For Q2 Cheil India
- Star Performer of the month August'18 Cheil India.
- Star Performer of the month Adglobal360
- Certificate Of Appreciation - Water Heater Sellout #1 Brand on Amazon'25