Vijay Kontala
Bhilai
Summary
Experienced Head of Marketing and Business Unit Development with a strong background in strategic planning, business development, and marketing analytics. Known for identifying new market opportunities, improving margins, and launching new product lines that support growth. Brings leadership in competitive analysis, promotional planning, and data-driven decision-making.
Overview
10
10
years of professional experience
Work History
Head of Marketing and Business Unit Development
Balaji Plastic
Bhilai, India
04.2020 - Current
- Directed marketing strategy and business unit development for our printing product portfolio.
- Led product positioning and promotional planning across target industrial segments.
- Built distributor and dealer relationships to strengthen market reach and repeat business.
- Evaluated pricing structures and margin improvements for business growth and competitiveness.
- Oversaw cross-functional execution of launches, branding, and commercial development activities.
- Crisis management. Implemented damage control measures during challenging situations, preserving company reputation.
- Boosted revenue with the creation of new product lines and business unit expansion initiatives.
- Introduced data-driven decision-making processes within the marketing department for better results tracking and analysis.
- Coordinated trade shows, conferences, and events to showcase products/services while expanding professional networks.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored local personnel on best practices and protocols to maximize productivity.
Business Development Manager
COIGN
Hyderabad, India
01.2018 - 03.2020
- Identified client IT needs and matched solutions to product specifications.
- Presented hardware, software, and service options using clear, benefit-focused messaging.
- Prepared quotations and proposals aligned with pricing policies and customer requirements.
- Negotiated terms with customers while supporting close of new business opportunities.
- Established trust-based relationships with stakeholders within target organizations allowing us access into previously untapped markets.
- Generated new leads by leveraging social media platforms, creating engaging content that showcased our products'' unique features.
- Maximized revenue growth by effectively cross-selling and upselling products and services.
- Implemented a structured approach to pipeline management, improving forecast accuracy and resource allocation efficiency.
- Expanded the client base by identifying potential customers and offering tailored IT solutions.
Business Research Analyst
Meticulous Business Consultation
Pune, India
08.2016 - 11.2016
- Analyzed client requirements to identify trends, gaps, and opportunities
- Collected market data to support research reports and business recommendations
- Prepared concise summaries from interviews, surveys, and secondary sources
- Organized research findings into structured documents for stakeholder review
- Supported senior consultants with competitive analysis and background research
- Forecasted and tracked marketing and sales trends by analyzing collected data.
Education
MBA - Business Innovation & Stategical Management
Ajeenkya D.Y Patil University
Pune, India07-2018
Skills
- Business development
- Digital marketing
- Market expansion
- Stakeholder engagement
- Content strategy
- Project management
- Advertising management
- Media planning
- Retail marketing
- CRM management
- B2B marketing
- Problem-solving
- Multitasking
- Time management
- Brand development
Timeline
Head of Marketing and Business Unit Development
Balaji Plastic
04.2020 - Current
Business Development Manager
COIGN
01.2018 - 03.2020
Business Research Analyst
Meticulous Business Consultation
08.2016 - 11.2016
MBA - Business Innovation & Stategical Management
Ajeenkya D.Y Patil University
Electronics
I
Technical Enthusiast
I am passionate about electronics and machines. In my free time, I enjoy studying electronic components such as microcontrollers, sensors, LEDs, power supplies, and control systems. I also like learning about the operation, maintenance, and optimization of machines and automation technologies. This hobby keeps me updated with emerging technologies and enhances my practical technical skills.