VIJAYAKUMAR B
Sales And Marketing
Chennai
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. 15-year progressive career background combined with dedication to corporate growth and development.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Regional Sales Manager
Pharmarack Technologies Pvt Ltd
Chennai
03.2022 - Current
- Achieved regional objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand business presence.
- Managed team of 31 regional sales representatives.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
- Executed successful promotional events.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Executed successful marketing campaigns to generate new business and expand customer base.
- Implemented systems and procedures to increase achievements of key parameters.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Organized promotional events and interacted with community to increase sales volume.
Sales and Marketing Manager
Hindustan Radiators and Heat Exchangers Pvt Ltd
Jodhpur
05.2020 - 03.2022
- Managed sales promotions and marketing strategies on major social media sites.
- Led crisis management team and provided quick turnaround solutions.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Analyzed sales and marketing data for improved strategies.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Regional Sales Manager
Sentiss Pharmaceuticals, Alembic Pharmaceuticals
Chennai
02.2017 - 05.2020
- Achieve the regional business target (sales, collection, growth & PCPM) through the team of AMs and MRs.
- Monitor the secondary sales and inventory of every H.Q. at every month. Monitor the customers (Doctors & Chemist) coverage by the MRs at every month with the required call average.
- Driving focus brand product mix performance. Monitor the strategy implementation by the field force.
- Facilitate fieldwork in entire region to identify new markets opportunities. Market information to be shared with HO-Communication, New Launches, Bonus offers, Campaigns, Price monitor of competitors.
- Sensitize team members & provide clear direction with respect
- to enhancing de-growing territories & weak brand performance.
- Tracking the attrition and ensuring timely vacancy filling with quality candidates through managers.
- Demonstrating customers conversion through self field work.
- I have Guided, trained and coached the Madurai HQ Medical Representative and internally he got promoted to Area Manager.
- Chennai 1 & 2 HQ MR are under my guidance, coaching for getting into next level for coming months.
Personality Development Trainer
MPS
Jodhpur
10.2018 - 09.2019
- Cultivated interpersonal skills by building positive relationships with others.
- Developed strong communication and organizational skills through working on group projects.
- Conducted group seminars regarding focusing on personality development and camaraderie among peers.
- Facilitated trainings on grammar, presentation skills improvement, proper behavior and business etiquette.
- Applied effective time management techniques to meet tight deadlines.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
Area Sales Manager
Ajanta Pharma, Lupin Pharma
Coimbatore
05.2013 - 02.2017
- Create loyal customer base, develop & maintain good relations with doctors & other authorities.
- Implement or Conduct marketing activities in the territory.
- Responsible for timely implementation & execution of all organizational activities & strategies effectively.
- Support customers & team members in using company resources and promotional activities.
- Timely submission of reports and stock statements for effectively maintaining & increasing primary & secondary sales of the territory (self & team).
- Ensure timely update on/monitoring & submission offend activities.
- Initiate new product sales related to existing & new customers.
- Right brand to the right doctors depending on the potentially of the doctor.
- Demonstrating customers conversion through self field work.
Scientific Sales Executive
Sanofi
Chennai
08.2008 - 04.2013
- Started my carrier as a MR. Exposed to Pharma industry and learned the basic of generating business.
- Understating the proper network of doctors, chemist & stockiest. Enabled the company from initial phase by providing growth in secondary sales month after month and crated strong demand in the market.
- Covered Consultant Physicians, Cardiologist, Surgeons, Ortho, Oncologist, Neurologist, Pulmonologist, Anesthetics Doctors.
- Enabled the doctors by providing clinical journals & medical books
Education
Digital Marketing Certification - Digital Marketing
ExcelR Solutions
03.2020 - 07.2020
Master of Science - Microbiology
Madurai Kamaraj University, V.H.N.S.N. College
Virudhunagar 04.2006 - 05.2008
Bachelor of Science - Microbiology
Madurai Kamaraj University, A.N.J.A.College
Sivakasi 04.2003 - 03.2006
A.V.M.M.N.Hr Sec School
Sivakasi 06.2001 - 04.2003
S.S.L.C. -
Velankanni Matha High School
Sivakasi 04.2000 - 03.2001
Advances Diploma In Biotechnology - Biotechnology
Madurai Kamaraj University, A.N.J.A.College
Sivakasi 06.2003 - 09.2005
Skills
Business development and planning
Sales initiatives and techniques
Operations management
Recruiting and Hiring
Trend Analysis
Forecasting skills
Staff coordination
Territory Management
Database Management
Excellent verbal/written communication
Performance evaluation
Product demonstrations
Expanding territories
Presentation ability
Strategy development
Business administration
Accomplishments
- I had prepared consolidated presentation of Research product journal and articles and presented in cycle meeting in Sanofi. This presentation was presented by my RSM in their meeting and circulated to all India team.
- I had prepared the presentation on product knowledge and presented in AM therapy development programme in Ajanta.
- I had prepared the PPT on Basic Selling Steps and presented and trained my team during cycle meeting in Alembic.
- I have organized the Invision programme - paramedical training programme for 80 paramedics in I-Vision Hospital, Thrissur.
- Participated in the 10 days On The Job Training in Malladi Drug & pharmaceutical Limited, Chennai under the guidance of Dr. S. Suresh Babu
- Participated in the 7 days Training in Plant Tissue Culture in Flora Agro Biotech Research Centra, Coimbatore.
- ICTRD certified digital marketing expert
- Participated in National Level Workshop on "Website and Android Development"
Additional Information
Awarded as a Best Academician during the year 2006-2008 in Dept of Microbiology by VHNSN College, Virudhunagar.
Timeline
Regional Sales Manager
Pharmarack Technologies Pvt Ltd
03.2022 - Current
Sales and Marketing Manager
Hindustan Radiators and Heat Exchangers Pvt Ltd
05.2020 - 03.2022
Digital Marketing Certification - Digital Marketing
ExcelR Solutions
03.2020 - 07.2020
Personality Development Trainer
MPS
10.2018 - 09.2019
Regional Sales Manager
Sentiss Pharmaceuticals, Alembic Pharmaceuticals
02.2017 - 05.2020
Area Sales Manager
Ajanta Pharma, Lupin Pharma
05.2013 - 02.2017
Scientific Sales Executive
Sanofi
08.2008 - 04.2013
Master of Science - Microbiology
Madurai Kamaraj University, V.H.N.S.N. College
04.2006 - 05.2008
Advances Diploma In Biotechnology - Biotechnology
Madurai Kamaraj University, A.N.J.A.College
06.2003 - 09.2005
Bachelor of Science - Microbiology
Madurai Kamaraj University, A.N.J.A.College
04.2003 - 03.2006
A.V.M.M.N.Hr Sec School
06.2001 - 04.2003
S.S.L.C. -
Velankanni Matha High School
04.2000 - 03.2001