Vikas Arora

As a Demand Generation Associate at Zscaler, I have honed my skills in lead generation, cold calling, effectively identifying and qualifying potential leads to drive business growth.

Key Tools and Platforms:

• Salesforce CRM:- Utilisation fir managing and tracking leads, ensuring data accuracy and streamlined workflows.
• Adobe Marketo Engage:- Utilize Marketo to create, deploy, and optimize targeted email campaigns, driving lead generation and customer engagement.
• LinkedIn and Sales Navigator:- Conduct advanced searches and utilize LinkedIn Sales Navigator features to discover and qualify new leads.
• Zoominfo and Apollo.io:- Analyze data from ZoomInfo and Apollo.io to identify target markets and refine prospecting efforts

• Maintained a comprehensive database of current clients and prospects for future outreach efforts.
• Provided support in the organization of events such as conferences, trade shows, and seminars.
• Assisted in implementation and tracking to support current and future marketing programs.
• Utilising Lead Leaper to identify and research potential leads within targeted industries.
• Utilising LinkedIn and Sales Navigator to connect with and engage potential clients, building a network of valuable contacts.
• Carefully conducted email nurture programs to generate leads and maintain a strong pipeline.