Dynamic professional with over 13 years of experience in Technology Marketing and Pre-sales within the Telecom industry. Proven expertise in Optical Solution Architecture, SDH/DWDM, and OTN solutions, complemented by strong skills in Bid Management and Team Leadership. Successfully developed and executed regional marketing strategies that enhance customer engagement and drive sales opportunities. Adept at leading presales teams to articulate technical value and manage RFP processes effectively across the APAC region.
Overview
14
14
years of professional experience
Work History
Field Marketing lead, India & SAARC
Ciena Corporation
08.2023 - Current
Executed strategic marketing initiatives across India and SAARC, aligning with corporate objectives to support key sales opportunities.
Leveraged marketing and technology expertise to identify impactful focus areas, creating demand-driven campaigns for lead generation.
Cultivated strong relationships with Sales and Technical teams, leading Account Based Marketing activities to enhance local sales strategies.
Manager, Sales Engineering group (APAC)
Ciena Corporation
11.2020 - 08.2023
Administering & managing a team of 7 Sales Engineers for APAC region
Managing end-to-end pre-sales process for clients and partners from Request for Proposal (RFP) responses through tailored product demonstrations and proposals; acting as a single person of contact for North Asian region
Participating in bids and managing complete bidding process right from the initiation of the Request for Proposal (RFP) till complete submission and reinforced winning potential
Assisting sales division to help define opportunities and closing large opportunities with the right solutions, mapping key value propositions to customers business
Specialist Sales engineering
Ciena Corporation
10.2017 - 11.2020
Managed bid submissions and supported regional RFPs in the APAC region, ensuring timely delivery and alignment with customer requirements.
Led bid management and CRM activities within Ciena, providing centralized support to APAC regional teams for enhanced sales operations.
Senior Associate Sales Operations
Ciena Corporation
06.2016 - 10.2017
Leveraged expertise in Optical network planning to support APAC regional partner business with Ciena solutions.
Served as the primary point of contact for partners in the ASEAN region, facilitating effective communication and collaboration.
Associate Sales Operations
Ciena Corporation
06.2014 - 05.2016
Solution Engineer
Nokia Solutions Networks
Noida
08.2013 - 06.2014
Managed OSS/NMS requirements for bids, focusing on network management solutions, quality standards, and business security.
Coordinated bid preparation activities, ensuring alignment with consistent bid, pricing, and claim strategies.
Network Engineer
ECI Telecom
Gurugram
05.2011 - 08.2013
Managed TNG network operations for Bharti Airtel, focusing on the seamless integration of new sites across PAN India.
Resolved on-field issues related to SDH equipment and provided technical support to enhance operational efficiency.
Conducted performance testing of newly installed network links, ensuring successful handover for traffic migration.
Education
B.E. - Electronics and Communications
MDU
Rohtak
01.2010
12th -
Rao Tula Ram Co-Ed School
Najafgarh
01.2005
MBA - Marketing (Major), Information Systems (Minor)
Management Development Institute
Gurgaon
Skills
DWDM/OTN Solution Engineering
Sales strategy
Bid management
Customer relationship management
Data analysis
Teamwork and collaboration
Account based marketing
Lead generation
Accomplishments
Awarded as a Spirit of Ciena by the CEO in 2018
Rewarded with LTV (Lifetime value) for exhibiting Ciena core values at work.
Languages
English
Hindi
Personal Information
Date of Birth: 01/05/88
Timeline
Field Marketing lead, India & SAARC
Ciena Corporation
08.2023 - Current
Manager, Sales Engineering group (APAC)
Ciena Corporation
11.2020 - 08.2023
Specialist Sales engineering
Ciena Corporation
10.2017 - 11.2020
Senior Associate Sales Operations
Ciena Corporation
06.2016 - 10.2017
Associate Sales Operations
Ciena Corporation
06.2014 - 05.2016
Solution Engineer
Nokia Solutions Networks
08.2013 - 06.2014
Network Engineer
ECI Telecom
05.2011 - 08.2013
B.E. - Electronics and Communications
MDU
12th -
Rao Tula Ram Co-Ed School
MBA - Marketing (Major), Information Systems (Minor)