Vikram Veerannagari
Hyderabad
Summary
Results-driven Google Ads Manager known for high productivity and efficient task completion. Specialized in strategic campaign planning, SEO optimization, and data analysis to drive successful marketing initiatives. Excel at communication, problem-solving, and adaptability, ensuring seamless collaboration with teams and stakeholders for optimal campaign performance. Skilled Advertising Manager skilled in oversight of teams of creative professionals to envision and execute successful business and product advertising campaigns. Proactive, results-oriented and talented leader with strong sense of current market conditions. Looking for new professional challenge with growing team. Focused advertising professional well-versed in balancing business, marketing and sales needs with high-quality advertising. Proficient in using Facebook, Google and other online platforms to advertise, as well as capitalizing on traditional strategies to diversify approaches.
Overview
8
8
years of professional experience
Work History
Technical Support Engineer
Tech Mahindra
11.2020 - 03.2022
- Reduced downtime by conducting proactive system monitoring and maintenance.
- Assisted sales team with pre-sales technical consultations, demonstrating product capabilities to potential customers.
- Managed escalated cases efficiently, liaising between customers and development teams to ensure prompt resolution of issues.
- Optimized system performance with regular software updates, bug fixes, and hardware upgrades.
- Analyzed customer feedback data to identify areas for improvement in product offerings or support services provided.
- Contributed to the continuous improvement of internal processes by identifying areas for enhancement in service delivery methods or tools used in daily tasks.
- Participated in special projects as needed, contributing expertise while meeting tight deadlines.
- Mentored junior engineers, sharing expertise in advanced technical support methodologies.
- Provided remote support to clients, enabling faster problem resolution without on-site visits.
- Collaborated with cross-functional teams to develop innovative solutions for advanced technical problems.
- Conducted root cause analysis of recurrent problems to prevent future occurrences and improve overall system stability.
Customer Service Representative
Concentrix
12.2017 - 05.2019
Google Ads Manager
Regalix
05.2022 - Current
- Developed and executed Google Ads campaigns to support business objectives.
- Performed extensive A and B testing of ad copy and landing pages.
- Analyzed search query reports to identify new keywords and optimize existing campaigns.
- Collaborated with design team on creating effective display ads for remarketing campaigns.
- Generated weekly performance reports for clients detailing campaign results.
- Monitored budget pacing and adjusted bids accordingly to ensure goals were met within budget limits.
- Identified areas of opportunity in client accounts through analysis of account metrics such as CTR, CPC, CPA.
- Managed all aspects of account setup including tracking codes, conversion pixels, bid strategies.
- Conducted competitor research to determine best practices for targeting and optimization strategies.
- Maintained up-to-date knowledge on the latest trends in digital advertising industry through attending conferences and reading relevant blogs and articles.
- Worked closely with clients throughout the entire lifecycle of their Google Ads campaigns from onboarding to launch and post-launch optimizations and management.
- Optimized campaigns using advanced features such as automated rules and scripts.
- Implemented various tactics such as dynamic search ads and remarketing lists for search ads.
- Ensured compliance with Google Ads policies while launching new campaigns.
- Planned advertising campaigns for online, print and other mediums.
- Collaborated with other departments to coordinate strategic marketing activities.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Created, monitored, and optimized keyword bids across multiple accounts.
- Identified opportunities for growth through competitive analysis, market research, and audience segmentation techniques.
- Enhanced ad visibility with strategic placement of Google Shopping ads to drive eCommerce sales growth for clients.
- Delivered consistent positive results by creating custom-tailored Google Ads solutions for each unique client need or challenge faced.
- Managed multiple accounts simultaneously by setting up, monitoring, and optimizing campaigns for various industries.
- Streamlined internal processes related to the management of Google Ads accounts which led to more efficient and timely campaign launches.
- Improved client satisfaction with regular communication, progress reports, and prompt issue resolution.
- Maximized conversion rate optimization by implementing landing page best practices to improve user experience.
- Developed keyword targeting strategies for search ads that drove increased traffic and conversions on client websites.
- Ensured compliance with Google''s policies while maintaining creative integrity in ad design and messaging content across various campaigns.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Collaborated effectively within a team environment where ideas were exchanged openly, resulting in stronger overall campaign development.
- Streamlined reporting processes, providing clients with clear insights into their ad campaign performance.
- Boosted brand awareness by designing and implementing effective display advertising strategies.
- Established strong relationships with clients, resulting in long-term partnerships and recurring business opportunities.
- Continuously improved ROI by conducting thorough analysis of campaign metrics and adjusting bids accordingly.
- Reduced wasted spend by implementing negative keyword lists to filter out irrelevant searches from triggering ads.
- Efficiently managed budgets across all campaigns to ensure optimal allocation of resources for maximum results.
- Collaborated closely with cross-functional teams to ensure marketing objectives were met through cohesive ad campaigns.
- Stayed current on industry trends and platform updates to maintain expertise in digital advertising strategies.
- Developed campaigns, led design, and tracked results.
- Collected performance data on each promotion to better plan future events.
- Directed creative process for traditional and online ads.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Wrote engaging and creative press releases for each promotion.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Devised content strategy to effectively engage target audiences.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Improved website visibility through development and implementation of SEO strategies.
Education
No Degree - CEC
Ken Junior College
Lal Bazar 04.2001 -
Affiliations
- Awarded as best Google Ads Strategist in Agency Support
Timeline
Google Ads Manager
Regalix
05.2022 - Current
Technical Support Engineer
Tech Mahindra
11.2020 - 03.2022
Customer Service Representative
Concentrix
12.2017 - 05.2019
No Degree - CEC
Ken Junior College
04.2001 -