VIKRANT KASWAN

_ Heading Sales and Business development Automotive products to Local i.e Domestic Manufacturers as well as as Global Manufacturers operating in India, Majorly in the west region of the country

_ Responsible for managing sales activities to large Automotive accounts like Wolkswagon, Mahindra and Tata Motors, Bajaj Auto, Stellantis

- Achieve Sales targets of Automotive Steel through as the direct channel with the OEM's and multiple tier vendors
- Portfolio optimization for margin maximization.
- Product placement and identification of new product development initiatives for products manufactured by Posco in India as well as imports from Global manufacturing facilities like Korea, China, Indonesia, Vietnam
- Control of payment receivables and credit exposure.
- Pricing of products based on cost and market situation.
- Develop and improve customer relationship. Identify the need and develop regional sales network.

• Head for OEM Sales and Marketing of West and South Region
• Motivated, trained, and disciplined employees to maximize performance.
• Reported issues to higher management with great detail.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Optimized scheduling practices to ensure appropriate coverage during peak season while minimizing inventory costs.
• Sales and Business development of all categories of Flat steel Products, Special Coated products, and entire range of products manufactured by POSCO
• Leading a team to manage trading and sales to segments like White Goods, General engineering, PEB, Automotive & special coated steel.

• Sales and Business development of all categories of Flat steel Products, Special Coated products, and entire range of products manufactured by POSCO
• Leading a team to manage trading and sales to segments like White Goods, General engineering, PEB, Automotive & special coated steel
• Consistently achieving highest profit margins for the company by identifying and penetrating into the niche segments.

• Assistant General Manager & Team Leader - Marketing with POSCO INDIA; Based at Pune and heading the OEM Sales and Marketing of West and South Region
• Sales and Business development of all the categories of Flat steel Products, Special Coated products along with entire range of products manufactured by POSCO.

• Responsible for new business development and achievement of defined sales targets
• Data analysis and MIS preparations and presentations to senior management
• Production planning and indenting to the Mill, based on the sales projection data
• Maintained equilibrium in sales and supply by effectively managing channels of supply.

• Price negotiations and sales finalization
• Strategic and tactical stock allocation planning
• Vessel stuffing/dispatch planning
• Shipping Instructions, Letter of Credit Negotiations & Scrutiny of Export Documents
• Production Planning and following up with plant
• Efficiently handled the documentary credit operations, commodities procurement and project operations.

• Developed skills in analyzing industry trend and competitive landscape; overseeing opportunity identification and constructing business cases; formulating new offers and promotions
• Successfully developed client database, designed & implemented marketing plans and initiated strategic alliances to maximize nationwide transportation and distribution network.

• Compiled marketing surveys and related research/analysis for tracking the effectiveness of marketing campaigns
• Assisted in the promotional objectives, modes, advertising and publicity
• Spearheaded the timely roll out of new products to targeted market segments and followed up with the marketing activities, product placing and related sales/marketing activities.