Vinay Gurav
Bangalore
Summary
Results-driven Analytics & Personalisation Lead at JLL, specializing in Adobe Target and Analytics. Expert in implementing marketing tags and optimizing user experiences through data analysis. Proven ability to gather requirements and deliver impactful insights, showcasing strong analytical skills and effective communication. Passionate about leveraging technology to enhance personalization strategies.
Overview
12
12
years of professional experience
Work History
Analytics & Personalisation Lead
JLL
Bangalore
11.2021 - Current
- Implemented Adobe Experience Cloud setup, including Launch, Target, and Analytics through AEP WebSDK.
- Data layer setup and maintenance.
- Gathered requirements and created SDR for analytics initiatives.
- Developed comprehensive reports using Adobe Analytics.
- Executed marketing tags implementation for GAds, LinkedIn, FB, and FloodLights.
- Performed data analysis to generate ideation for Adobe Target strategies.
- Configured Adobe Target activities utilizing front-end technologies.
Target SME & Business Consultant
Adobe
Bangalore
05.2019 - 11.2021
- SME for personalization & optimization
- Lead point of contact for any customer engagement
- Business & Technical Requirement gathering
- Data Analysis, competitor Analysis, Heuristic Analysis for personalization/Optimization usecase discovery & roadmap planning
- Implementation of Target on web, native apps and email
- Implementation of A/B tests, Personalization, Auto-Personalization, Auto-Target & Recommendations
- Report Analysis and Insight generation for the campaigns
- Building re-usable components
Web Analyst
Tech Mahindra Limited/Sunrise Telecom
Bangalore
02.2018 - 05.2019
- Implementation of Adobe Target on Sunrise Telecom website & Mobile App
- Designing and developing A/B and multivariate tests
- Creating offers using HTML5, JavaScript, jQuery, CSS3. Which includes complex coding of JavaScript and jQuery
- Establish analytics strategies, measure of success, and KPI's
- Generate reports using Adobe Analytics
Web Analyst
Cognizant Technology Solution/ US Bank
Bangalore
01.2016 - 01.2018
- Creating campaigns which will be injected into web pages and change the look and feel.
- Creating offers using HTML5, JavaScript, jQuery, CSS3. Which includes complex coding of JavaScript and jQuery
- Establish analytics strategies, measure of success, and KPI's
- Generate reports using Adobe Analytics
- Requirement gathering from client
Web Developer
Tata Consultancy Services/Bank Yahav
Bangalore
08.2013 - 01.2016
- Development and Designing of Web Pages
- Integrating Web Pages with Back-end Services
- Development of common architecture that can be used across all platforms
- Worked on fixing defects, enhancement and Production Support
Education
Bachelor of Engineering - Electronics And Communication
Shri Jayachamarajendra College of Engineering
Mysore07.2013
Class XII - CBSE
Sainik School
Bijapur04.2009
Class X - CBSE
Sainik School
Bijapur04.2007
Skills
- Adobe Target and Analytics
- AEP Launch and Web SDK
- HTML5, CSS3, JavaScript, jQuery
- Marketing tag implementation
- Onetrust consent management
Accomplishments
- Awarded 'Analytics Superstar' at JLL
- Awarded 'Rookie of the Year' for 2020 at Adobe
- Bagged a 'pat-on-the-back' award at Tech Mahindra
- Won a quarterly performance award for two quarters at Cognizant
- Received multiple client appreciations for the design and development of personalization user stories
Timeline
Analytics & Personalisation Lead
JLL
11.2021 - Current
Target SME & Business Consultant
Adobe
05.2019 - 11.2021
Web Analyst
Tech Mahindra Limited/Sunrise Telecom
02.2018 - 05.2019
Web Analyst
Cognizant Technology Solution/ US Bank
01.2016 - 01.2018
Web Developer
Tata Consultancy Services/Bank Yahav
08.2013 - 01.2016
Bachelor of Engineering - Electronics And Communication
Shri Jayachamarajendra College of Engineering
Class XII - CBSE
Sainik School
Class X - CBSE
Sainik School
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