17 Years of diversified experience in domestic markets, i am seeking an opportunity to work for a company where i can enhance my skills & develop myself for highly competitive & challenging roles
Vinay Kumar
Sr Area Sales Manager - Varun Beverages Limited ( Pepsi )
H No 400, Block 36, Vikas Nagar, Opp Street No 13, Near Indoor Stadium, Ludhiana
Summary
Driven Area Sales Manager with 11 years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
Work History
Sr Area Sales Manager
Varun Beverages Limited ( Pepsi )
10.2022 - Current
- Handling low share territory of Punjab Unit with 12000+ retailer base doing 14 lacs physical volumes. Gained 3.5% Share over LY.
- Establishing strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Hire, train and manage sales staff and administered and implemented compensation plan to support area sales goals.
- Handling biggest team in the Punjab with 17 Customer Executives & 76 PSR's ~ task is to make them aligned & ensure their KPI's met.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Monitor competition activities & schemes in the market to compete in highly competitive nature.
Area Sales Manager
Varun Beverages Limited ( Pepsi )
05.2021 - 09.2022
- Handled biggest territory of Himachal Pradesh & entire Unit with 9000+ retailer base doing 21 lacs physical volumes.
- Achieved higher sales YTD growth of 60% over base of 14 lacs.
- Developed and implemented key account ( Visi ) strategies and programs to optimize revenue contribution and return on investment.
- Ensured all channel partners to maintain portfolio at their store as well as outlet level.
- Managed team of Customers Executives, PSR's & develop them as per business requirements.
- Regular team meetings to review individual performances & prepare action plan to meet desired agenda.
Sales Manager
SESA Care Pvt Limited
08.2019 - 05.2021
- Based at Chandigarh (Handling Haryana, Punjab, J&K, HP & Chandigarh)
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Managing Primary & Secondary sales.
- TM&D Planning at geographical area.
- Monitoring competition activities in the market.
- Training and development of the team.
Sales Development Manager
Emami Limited
04.2016 - 07.2019
- Total experience in Emami Limited was 3 years & 4 months at difference roles.
- Got 2 promotions in span of 3 years.
- First promotion of Sr Area Sales Manager in Punjab territory for handling OTC business for Punjab, HP & J&K states.
- Second promotion of Sales Development Manager based out of Head office - Kolkata for handling trade marketing for all India for OTC business along with Generic portfolio.
- During this period, i gained sales exposure of markets like J&K, HP, Punjab, Chandigarh & Haryana & trade marketing role at pan India level.
Deputy Manager
Vodafone India Ltd
12.2014 - 03.2016
- Managed Prepaid Sales for Jammu territory including rural markets of the province.
- Conferred with customers each day to maintain current understanding of needs and preferences, resolve issues and promote brand loyalty.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Winner of Circle Data Contest among all Managers.
Area Business Manager
Piramal Healthcare
02.2013 - 11.2014
- Work Area: J&K, Pathankot and Himachal Pradesh.
- Handled Primary & Secondary sales of assigned territory of J&K & HP along with additional responsibility of Pathankot belt upto Batala.
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- 2 times All India winner of R.O.B parameter in OTC business.
Senior Area Sales Executive
ITC LIMITED
07.2007 - 01.2013
- I worked for more than 5 years in ITC at different locations like Himachal Pradesh, Chandigarh, Jammu territory & Kashmir territory.
- Handled personal care division & Food division during the period.
- Launched new division & established infrastructure in assigned territory for new division.
- Expanded product distribution by adding new distribution points in territory, including convenience stores, distributors, retail supermarkets and food services.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- All India First Runner Up in Visibility Campaign in 2011 & felicitated by North Business head.
- Got 2 promotions during the period, firstly promoted to Area Executive from Sales trainee in first year & secondly to Sr Area Executive to handle bigger markets of Jammu province.
Sales Officer ( Off Roll )
IFB Industries Ltd - Home Appliances Division
07.2006 - 06.2007
- Total Experience: 1 Year
- Handled rural markets of Jammu & Kashmir to manage direct dealers & open new dealers in potential markets.
- Developed and maintained courteous and effective working relationships.
- Day to day execution of consumer awareness campaign.
- Organized weekly sessions of cooking benefits of IFB Microwave to female consumers through live demo.
Education
MBA - Business Administration (Marketing)
Symbiosis Centre Of Distance Learning
Pune 05.2007 - 07.2009
Bachelor of Science - Science
Jammu University
Jammu 07.2002 - 06.2006
High School Diploma -
Ranbir Higher Secondary School
Jammu 07.2000 - 06.2002
High School Diploma -
Shastri Memorial School
Jammu 04.1999 - 06.2000
Skills
Sales processes
Interests
Hobbies
I am fond of watching action movies on weekends & free time.
I love travelling & visiting new places especially hill areas.
Listening to motivational music to keep myself full of energy.
Timeline
Sr Area Sales Manager
Varun Beverages Limited ( Pepsi )
10.2022 - Current
Area Sales Manager
Varun Beverages Limited ( Pepsi )
05.2021 - 09.2022
Sales Manager
SESA Care Pvt Limited
08.2019 - 05.2021
Sales Development Manager
Emami Limited
04.2016 - 07.2019
Deputy Manager
Vodafone India Ltd
12.2014 - 03.2016
Area Business Manager
Piramal Healthcare
02.2013 - 11.2014
Senior Area Sales Executive
ITC LIMITED
07.2007 - 01.2013
MBA - Business Administration (Marketing)
Symbiosis Centre Of Distance Learning
05.2007 - 07.2009
Sales Officer ( Off Roll )
IFB Industries Ltd - Home Appliances Division
07.2006 - 06.2007
Bachelor of Science - Science
Jammu University
07.2002 - 06.2006
High School Diploma -
Ranbir Higher Secondary School
07.2000 - 06.2002
High School Diploma -
Shastri Memorial School
04.1999 - 06.2000
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