Vinay M
Mysore,KA
Summary
Having 10 years of experience in online advertising, Digital Marketing, with activities like Site tagging, Ad trafficking, Desktop trafficking ,Mobile trafficking , Video trafficking ,Forecasting, Campaign management and Optimization.
- Good technical knowledge in ad servers like CM 360, GAM, Rodeo, Cornerstone, Shazam
- Directly working with the clients, which involves trouble shooting issues related to network, campaign delivery, Ad serving and creative.
- Worked efficiently under pressure and completed tasks before SLA and hence exceeding customer expectation.
- Generating reports for various campaigns at regular intervals in order to update clients relating the performance of each campaign.
- Defined QA process for new resources, complex ads and premium campaigns. This ensures any errors are caught before a campaign goes live
- Played active role in testing the 3P VPN application when it was launched by the client.
Overview
10
10
years of professional experience
Work History
Senior Associate Ad Operations
Kinesso India Private Limited
04.2021 - Current
- First point of contact for Amazon PV team
- Playing the role of Ad Trafficker effectively lead the client offshore team involving in daily campaign management operations
- Having knowledge on platforms like CM 360, DV 360, and GAM
- Part of QA team
- Responsible for having call with media team to discuss on team/process updates and challenges
- Queue Management which includes monitoring & triaging tickets to the team
- Worked on troubleshooting all the issues regarding Campaign launch and Campaign delivery
- Responsible for keeping track of all the trafficking updates in one document and sharing across the team
- Downloading tags and deploying it to respective publishers
- Having knowledge on Setting up Campaigns, managing and optimizing campaigns in CM360.
Ad Operations Specialist I
Amazon India Pvt. Ltd, Bangalore
07.2016 - 04.2021
- Currently handling responsibilities such as handling desktop trafficking, Mobile trafficking and video trafficking for Class1 team
- First point of contact for IMDb trafficking and Takeover verification
- Part of High budget campaign QA team (HSC)
- Responsible for having call with Tire 3 for Onsite to discuss on team/process updates and challenges
- Responsible for team KPI, Metrics and WBR report on weekly basis to validate the team performance metrics
- Responsible for all kind of OFI where I will be reviewing the OFI’s and validating it
- Queue Management which includes monitoring & triaging tickets to the team
- Training new joiners on Trafficking, process specifications and complete advertising
- Worked on troubleshooting all the issues regarding Campaign launch and Campaign delivery
- Responsible for keeping track of all the trafficking updates in one document and sharing across the team.
Client Service Analyst
Theorem India Pvt. Ltd
04.2014 - 07.2016
- Playing the role of Ad Trafficker Analyst in Theorem and effectively lead the client offshore team involving in daily campaign management operations
- Trafficking campaigns on DCM (Double Campaign Manager)
- Campaign Optimization
- Activate ads in the ad server after assigning the appropriate creative
- Execute campaigns by trafficking ads
- Trafficking using insertion order and sending tags to clients
- Rich Media, Flash ads, HTML5, GIF image and Flood light tag Implementation.
Education
Bachelor of Engineering - Mechanical
SJC Institute of Technology
Diploma - Mechanical
JSS Polytechnic
X STD -
VVS PNHS
Skills
- Operations management
- Smart working and Result oriented
- Attitude towards learning (Quick Learner)
- Reporting Analytics
- Good communication skills
- Ability to train new resources
- Team Management Experience in different tools of display advertising
- Presentation skills Escalation Management and Trouble shooting
- Extensive working experience in ad servers (Agencies as well as Publishers)
- Ability to communicate with both Technical and Non-Technical levels
- Passion for Troubleshooting
- Effective team player as well as efficient individual performer
- Ability to deal with pressure and organize time well
- Familiar with Campaign Optimization
Languages
English, Kannada
Personal Information
- Father's Name: Manjunath. HV
- Mother's Name: Nagamani
- Date of Birth: 09/12/87
- Gender: Male
- Nationality: Indian
Hobbies and Interests
- Listening music. Interact with people and travelling.
- Cycling, watching movies, Listening music.
Disclaimer
I hereby declare that the particulars written above are true to the best of my knowledge and belief.
Timeline
Senior Associate Ad Operations
Kinesso India Private Limited
04.2021 - Current
Ad Operations Specialist I
Amazon India Pvt. Ltd, Bangalore
07.2016 - 04.2021
Client Service Analyst
Theorem India Pvt. Ltd
04.2014 - 07.2016
Bachelor of Engineering - Mechanical
SJC Institute of Technology
Diploma - Mechanical
JSS Polytechnic
X STD -
VVS PNHS
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