Vinay B N
Bangalore
Summary
Strategic leader with over 21 years in digital marketing, driving business growth through P&L management and operational efficiency. Increased customer retention by 35% while optimizing processes and enhancing customer journeys. Expertise in managing cross-functional teams to achieve high-impact results aligned with organizational goals.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Manager Operations
INDEGENE
05.2024 - Current
- Responsible for overall P&L of the account with $5 Million.
- Drive revenue forecast and realization on a monthly/quarterly basis with achieving the targets defined with the account management team.
- Manage the work force of developers, creative, QA and proofing team to achieve delivery success and drive KPIs to meet internal and client targets.
- Streamlined FTR to reach 97% from 70% within 5 months of joining.
- Ensure the KPIs are met - FTR, SLA, SLA on first build, Iterations.
- Work closely with Account Management and Project Managers to ensure the projects are onboarded within the agreed SLAs.
- Coordinate with Production team of developers, QA and Proofing to ensure projects are completed as per the SLAs.
- Coordinate with Content writing team, creative team, MLR and Product team based on the requirement.
- Preparing presentations for monthly governance calls internal + external.
- Keep a tab on the internal audits and ensure closure of NCs with proper Corrective Measures.
- Build and monitor knowledge and talent within the team with a planned annual Calendar on training.
- Assist Account Management team on Account Planning - ensure and drive tool adoption across all asset types and markets.
- Streamlined the documentation of process documents resulting in faster and seamless delivery of projects.
- GM - >70% for the last 6 quarters of 2024 and 25.
- Revenue recognition of +10% for the year 2024 and 25.
AVP, Automation
THEOREM INDIA PVT. LTD
07.2023 - 03.2024
- Head of Automation.
- Driving automation concepts using ROM2 delivery model at the org level.
- Developed automation solution for clients to streamline entire OTC (Order to Cash) cycle.
- Adopting Blue Prism as the Automation agent for RPA concepts.
- Working on implementing automation concepts across org.
- Presented automation proposals to clients, highlighting challenges, advantages, time savings, and benefits (accuracy, efficiency, cost savings).
- Work closely with the Governance team and manage the pipeline of accounts eligible for automation.
- Work closely with Operations team and Oversee Creation of PAT (Process Analysis Test), PAD (Process Analysis Documents), PDD (Process Discovery Documents) & SDD (Solution Design Documents).
- Led change management processes to ensure smooth transitions during automation implementation.
- Transitioning the solution to operations for continued support.
- Trained in ROM2 delivery model - ROM2 certified.
- Pilot Project: Client - Publisher from APAC.
- Campaigns Automated - House Ads.
- Outcome - Manual process down to 3 minutes, previously taking 20-30 minutes.
- 80% efficiency in volume; bot completes 350 requests in 35 hours, previously taking 170 manual hours.
- 100% Accuracy; Eliminating human errors and makegoods based on process set-up.
- Starting from Presales (Media Plan creation & Approvals) – Pre-Launch (Creative Management, Campaign Creation & Screenshots) – Post Launch (Optimization & Reporting) – Post Campaign (Billing & Reconciliation).
Sr. Group Vertical Head
THEOREM INDIA PVT. LTD
11.2020 - 06.2023
- Supervised 500+ personnel in digital domain across 50+ publishers, advertisers, ad exchanges, ad networks, brands, retail, health, e-commerce, and ESP projects, ensuring successful delivery in USA, EMEA, Australia, Middle East, and India.
- Drove YoY FTE growth from 200 to 500 within existing and new projects as a member of the business development team.
- Managed daily deliverables and SLAs, developed business strategy, optimized resources, and minimized operating costs.
- Working with Account managers across geographies in Account Mining, Cross sell/Up sell, ABM, MBRs, QBRs and assisting in achieving client delight, Rate negotiations and P&L.
- Owning and driving Customer success initiatives focused towards improving product adoption, Services, usage, and revenues.
- Key member in the solution & joint validation exercise in developing ABM for key accounts.
- Drive New client onboarding, Requirement gathering, RFP preparations and SOW creation.
- Engaged directly with Tier 2 and Tier 3 clients to address their needs.
- Managed a portfolio of 20+ enterprise clients across e-commerce, Publishers (News, Radio and Entertainment), tech and agencies.
- Increased customer retention by 35% through proactive engagement and personalized success plans.
- Led quarterly business reviews (QBRs) to align client goals with delivery and KPIs.
- Collaborated with product and sales teams to identify upsell opportunities, contributing to a 20% revenue boost.
- Implemented customer feedback loops that improved CSAT scores - kept consistently above 99%.
- Specialized in driving changes in operations management and lowering process costs while generating effective outcomes.
Education
Strategic Management Course -
IIM Kashipur
01-2024
B.Sc. - Computer Science
Ram Manohar Lohia College
01-2011
Skills
- Campaign management
- Programmatic advertising
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media marketing
- Data reporting
- Google Tag Manager (GTM)
- Automation strategy
- P&L management
- Operational excellence
- Strategic thinking
- Decision making
- Conflict resolution
- Change management
- Stakeholder engagement
- Partnership development
- Campaign troubleshooting
Certification
• Robotic Operating Module (ROM2) - Blue Prism
• Strategic Management Course - IIM Kashipur
• Programmatic Advertising – Udemy
• Lean Six Sigma Certification
• BUILD - Leadership Training
• CIP - Causing Incredible Performance
• Interviewing Skills
• Strategic Management Course - IIM Kashipur
• Programmatic Advertising – Udemy
• Lean Six Sigma Certification
• BUILD - Leadership Training
• CIP - Causing Incredible Performance
• Interviewing Skills
Platform Exposure
- DV 360, GAM, OAS
- FB, LI
- Google Analytics, Power BI and Smartsheet
- Google Ad words
- XandR
- Wordpress
Products And Initiatives
- Automate - Campaign Optimization Tool – automate routine and repeatable operational steps
- Innovus - Reporting and Dashboard tool developed internally to cater different client requirements
- Rhythm - Internal work details dashboard to track internal metrics
- TagCheckr - Tool to reduce errors and improve operational efficiencies
- Stack Ranking implementation to move away from bell curve rating method
Hobbies and Interests
- Bike Rides
- Trekking
Clients Handled
Walmart, Amazon, Amazon, Netflix, Pandora, DataXu – Roku, Expedia, News-AU, Fairfax, Expedia, Investing channel, Lakana – IBS, Sky, Techtarget, Specific Media
Travel Exposure
Travelled to US & UK on multiple occasions for client relationship building, business growth and cross sell/up sell.
Timeline
Manager Operations
INDEGENE
05.2024 - Current
AVP, Automation
THEOREM INDIA PVT. LTD
07.2023 - 03.2024
Sr. Group Vertical Head
THEOREM INDIA PVT. LTD
11.2020 - 06.2023
Strategic Management Course -
IIM Kashipur
B.Sc. - Computer Science
Ram Manohar Lohia College