Vinay Babu Kalpam
Nellore
Summary
Results-driven Salesforce Marketing Cloud Developer with over 5 years of experience in automating data-driven campaigns and enhancing engagement through dynamic templates and audience segmentation. Proven track record of leading high-impact projects and collaborating with clients to deliver tailored solutions. Committed to leveraging technical expertise in AMPscript and SQL to drive campaign success and organizational growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Associate Process Manager
eClerx Services Ltd.
Mumbai
08.2023 - Current
- Led a team in the successful execution of Salesforce Marketing Cloud (SFMC) projects, covering core functionalities including Journey Builder, Automation Studio, Email Studio, and Mobile Studio, ensuring high-quality deliverables aligned with client expectations.
- Collaborated directly with clients to gather requirements, present technical solutions, and provide ongoing support for complex SFMC implementations and campaigns.
- Designed and implemented multi-channel marketing campaigns targeting high-volume audiences using various SFMC studios such as Email Studio, Content Builder, Contact Builder, Journey Builder, and Query Studio.
- Developed dynamic, personalized email templates using AMPscript and dynamic content blocks, enabling scalability across multiple markets and customer segments.
- Built and optimized complex customer journeys in Journey Builder following SFMC best practices, improving engagement metrics such as open rates, click-through rates, and conversions.
- Executed advanced audience segmentation using SQL queries within Automation Studio, supporting precise targeting and personalization strategies.
- Monitored and analyzed post-campaign performance metrics, identifying and implementing improvements to enhance deliverability, bounce rate, and engagement rates.
- Automated lifecycle campaigns (e.g., Welcome, Birthday) by integrating API-triggered events and data extensions for real-time personalization.
- Created interactive email experiences that leveraged CloudPages for data capture, with responses stored in Data Extensions for follow-up actions.
- Wrote and optimized complex SQL queries, including Data View analysis, to extract actionable insights and drive data-driven decision-making.
- Mentored and trained junior team members, delivering knowledge-sharing sessions across various SFMC studios, and supporting team members in resolving complex campaign or technical issues.
- Developed SOPs, feasibility assessments, and technical documentation to support client onboarding, campaign planning, and solution delivery, resulting in high client satisfaction.
- Proven ability to manage multiple projects simultaneously while consistently meeting deadlines and maintaining quality standards.
Software Engineer
Ameex Technologies
Chennai
10.2019 - 02.2023
- Designed and developed dynamic email templates in Content Builder, ensuring brand consistency and enabling accurate performance tracking.
- Built personalized web experiences using Interaction Studio, leveraging user data and behavioral insights to tailor content based on individual preferences.
- Automated data processes within Automation Studio, including data imports, exports, and SQL queries, improving operational efficiency and data accuracy.
- Utilized AMPscript to create highly personalized and dynamic content, drawing from Data Extensions to tailor email experiences to individual recipients.
- Designed and managed end-to-end email campaigns using Journey Builder, supporting automated lifecycle and promotional campaigns.
- Developed and deployed CloudPages for interactive use cases such as lead capture forms and preference centers, integrated with SFMC Data Extensions.
- Segmented audiences using Salesforce Audience Builder based on specific targeting criteria and executed personalized email campaigns via Email Studio.
- Led the migration project from Salesforce Marketing Cloud to Klaviyo, overseeing planning, execution, and quality assurance to ensure a smooth transition.
- Integrated Salesforce CRM with Klaviyo, enabling real-time synchronization of customer data and behavior tracking for advanced segmentation.
- Successfully migrated critical marketing assets including Lists, Flows, and Forms from SFMC to Klaviyo, preserving data integrity and functionality.
- Configured dedicated sending domains and sender profiles within Klaviyo to support brand reputation and ensure deliverability.
- Created and managed targeted email campaigns in Klaviyo, utilizing segmentation and automation tools to enhance customer engagement and retention.
Education
B.Tech - Computer Science And Engineering
Veltech RR & Dr.SR Institute of Sciene &Technology
Avadi, Chennai06-2020
Board of Intermediate Education -
Sri Gayatri Junior College
Nellore06-2016
10th -
Dr.Kishore's Ratnam Vision EM High School
Nellore06-2014
Skills
- Salesforce Marketing Cloud
- Ampscript
- SQL
- Email marketing
- Data Analysis
- Cloudpages development
- HTML
- CSS
- Javascript/ jQuery
- Campaign management
- Team leadership
- Problem solving
- Technical Documentation
Accomplishments
- Recognized as Best Performer on three separate occasions across different quarters in the current organization for consistently exceeding performance expectations and delivering high-quality results.
Certification
- Salesforce Marketing Cloud Email Specailist
- Klaviyo product certification
Timeline
Associate Process Manager
eClerx Services Ltd.
08.2023 - Current
Software Engineer
Ameex Technologies
10.2019 - 02.2023
B.Tech - Computer Science And Engineering
Veltech RR & Dr.SR Institute of Sciene &Technology
Board of Intermediate Education -
Sri Gayatri Junior College
10th -
Dr.Kishore's Ratnam Vision EM High School