Dynamic marketing professional with proven track record at Allen Institute Career Pvt Ltd., excelling in lead generation and campaign management.
Overview
10
10
years of professional experience
Work History
Deputy Manager of Marketing
Allen Institute Career Pvt Ltd.
East Delhi Preet Vihar
02.2025 - Current
Developed and implemented marketing strategies to promote educational products and services.
Conducted market research to analyze education trends and competitor strategies.
Handled marketing materials, including brochures and flyers, to enhance institutional visibility.
Collaborated with sales team to devise lead generation and customer retention strategies.
Organized and participated in educational events and conferences for institutional promotion.
Tracked and analyzed marketing campaign performance, adjusting tactics as needed.
Cultivated relationships with educational partners to expand outreach opportunities.
Managed marketing budget effectively to optimize return on investment.
Established partnerships with schools for seminars and workshops on career counseling.
Conducted outreach to prospective schools through referrals and various channels.
Assistant Manager
Aakash Educational Pvt Ltd.
East Delhi
02.2022 - 01.2025
Established partnerships with schools in Preet Vihar for seminars and workshops on career counseling.
Conducted outreach to prospective schools through referrals and various channels.
Facilitated one-on-one counseling sessions with students and parents.
Executed market research and competitor analysis to inform sales strategies.
Developed plans and strategies to generate new business and achieve targets.
Conducted calls and provided counseling sessions to persuade students and parents toward admissions.
Scheduled appointments, visited school sites, and successfully closed deals.
Area Manager
Nizamia Education Group
Delhi
10.2020 - 08.2021
Creation of Sales pipeline & lead generation
Calling the customer and owners.
Fixing the appointments.
Understanding the school owner persona and requirement to pitch the appropriate solution matching their need
To conduct Product demo and academic discussions with schools and local tuition's
Negotiate contracts and close agreements to maximize win-win for successful partnerships to Nizamia' mission and handover to Key Account team
Maintain the CRM with timely and accurate information
Support marketing for lead generation campaigns
Maintain strong industry knowledge which included but not limited to competitive offerings & customer aspirations (School Owners, Tuition's owners and Teachers, Parent, Students)
Adherence to the sales process.
Assistant Manager
Kelvin Institute IIT-JEE/FOUNDATION
East Delhi
01.2017 - 09.2020
Done tie-ups with the school in east Delhi and taking care of sales i.e. which includes Handling a team of sales and counselor.
Doing calls and giving counseling sessions to the students as well as parents & convincing them for admission, Fixing the appointment and visit their site and closing the deal.
Also planning for organization big events like chetan bhagat seminar and shiv khera events.
Training of our team for bringing sales.
Responsible for all Marketing activities and planning's for business and execution.
Sr. Area Coordinator
Aakash Educational Pvt Ltd.
Bangalore Indiranagar
08.2015 - 12.2016
Done tie-ups with the school in Bangalore Indiranagar, Shimoga, coorg region and Mysore for seminars ATL/BTL activities & workshops on career counseling.
One to one counseling.
Responsible for sales as well as market research for doing the competitors analysis.
Making planning and strategies for bringing new business and achieving targets.
Doing calls and giving counseling sessions to the students as well as parents & convincing them for admission.
Fixing the appointment and visit their site and closing the deal.
Manager Research and Development (R&D) Department at Allen Career Institute Pvt. Limited-Allen IAS DivisionManager Research and Development (R&D) Department at Allen Career Institute Pvt. Limited-Allen IAS Division