Vipin Kumar Rai
Prayagraj
Summary
Proven Area Sales Executive with a track record of driving revenue growth and market share expansion for Adani Wilmar Limited. Leveraged expertise in market and competitive analysis, along with exceptional people development skills, to surpass sales goals and develop high-performing teams. Skilled in strategic planning and key account growth, consistently achieving and exceeding business objectives.
Overview
14
14
years of professional experience
Work History
Area Sales Executive
Adani Wilmar Limited
Gonda
07.2023 - Current
- Handling 7 cr business per month.
- Built strong relationships with existing customers to maintain loyalty and generate repeat business opportunities.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Hired and motivated high-performing sales team.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Provided detailed sales reports and revenue forecasts to senior management.
- Developed sales training programs and materials for team development.
- Conducted market research to identify selling possibilities and evaluated customer needs actively.
- Analyzed current market conditions in order to make recommendations on pricing models.
- Continuously surpassed sales goals, optimizing profitability, and performance of assigned territory.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Generated weekly reports detailing progress towards sales targets and quotas.
- Conducted competitive analysis to determine pricing, promotions, and marketing strategies.
Sales Executive
DIAGEO INDIA (INDOSPIRIT DISTRIBUTION PVT.)
Prayagraj
12.2020 - 06.2023
- Planning & Business Achievement of Primary Sales & Secondary Sales
- Attain Coverage & Execute Collage as Per Company Guidelines
- Ensure Availability of Brands on Stores as Per MSL & Maintain Visibility of Products with proper pro-stacking & QPN wise
- Alignment & Execution of CSM & BTL Schemes to Drive Business & Generate Revenue
- Co-Ordination & Co-Operation Among Department to Smooth Functioning & Liaising
- Comprehensive Analysis of Market Trend in Assign Territory
- Provide Competitive Information to Company to Gain Competitive Advantage
- KPI Calculation & Ensure its Proper Execution
- Acted as a liaison between the customer and cross-functional internal teams.
- Coordinated with logistics teams to ensure timely delivery of products to customers.
- Managed a portfolio of accounts to achieve long-term success.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Territory Business Executive
P&G
Prayagraj
08.2011 - 10.2020
- Account penetration & lead JBP of wholesale & top retail stores
- Planning and achievement of business and sale's fundamental objective
- Drive operational disciplines to achieve operational excellence to achieve CPCDMPVCI objectives
- Channel & trade management with retail expansions
- Cross functions Co-ordination and development of cross selling skills
- Providing competitive intelligence of competitors activities to company & comprehensive analysis of market tricks, trends & trade to gain competitive advantage
- Market development, team motivation & team handling
- Knowledge of ROI calculation & distributor management
- Capability planning & capabilities development of sales personnel through EDAC
- Accelerate initiatives maximization ensure & category & channelize business growth
- Effectiveness & efficiency in GTR implementation & execution
Education
Master in Business Administration - Marketing, Finance
SRIMT Greater Noida
06-2011
Bachelor in Business Administration - Marketing
Technical Education & Research Institute Ghazipur
06-2009
12th Standard - Science Specialization (PCB)
H.S.I.C.
Ghazipur, U.P.06-2005
10th Standard - Science Specialization
S.N.H.S. School
Ghazipur, U.P.06-2003
Skills
- People Development Skill
- Prioritization Skill
- Process Design Skill
- Selling Skill
- Planning & Measurement Skill
- Perspective Analysis Skill
- Communication Skill
- Presentations and proposals
- Market and competitive analysis
- Key account growth
- Lead qualification
- Sales tracking
Hobbies and Interests
- Reading Books & Magazines
- Poetry Composition & Cooking
- Analytical Thought Development
- Travelling
Languages
Hindi
First Language
English
Intermediate (B1)
B1
Accomplishments
- Star Performer Award for maintaining "Best in Class" business health by Adani Wilmar Limited (2024-25).
- Star Performer Award for revenue growth by Adani Wilmar Limited (2023-2024)
- Sustainable Business Growth Award by Diageo, India (2021-22)
- Best Performer for Marketing Activations by Diageo, India (2021-22).
- SBD Champion by P&G (2017–18)
- Gillete Safalta Ki Muththi Me by P&G (2017-18).
- Pampers Champion (2019-20) by P&G (2017-18).
Affiliations
- Industrial visit of Aaj Tak TV channels.
- Industrial visit of Hero Honda Motors and Yamaha Pvt. Ltd.
- Participated in national level marketing meet.
- Participated in the AIMA program
Personal Information
- Age: 37
- Father's Name: Ganesh Rai
- Mother's Name: Smt. Ramauta Rai
- Date of Birth: 05/07/1987
- Marital Status: Married
Disclaimer
I hereby declare that the above details furnished by me are true to the best of my knowledge.
Timeline
Area Sales Executive
Adani Wilmar Limited
07.2023 - Current
Sales Executive
DIAGEO INDIA (INDOSPIRIT DISTRIBUTION PVT.)
12.2020 - 06.2023
Territory Business Executive
P&G
08.2011 - 10.2020
Master in Business Administration - Marketing, Finance
SRIMT Greater Noida
Bachelor in Business Administration - Marketing
Technical Education & Research Institute Ghazipur
12th Standard - Science Specialization (PCB)
H.S.I.C.
10th Standard - Science Specialization
S.N.H.S. School
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