Vishal Kumar
Senior Product Marketing Manager
Pune
Summary
Dynamic Industrial Automation Professional with over 12 years of experience in product management and business development within the digital factory and Industry 4.0 landscape. Expertise in managing complex factory automation projects, driving innovative sales strategies, and leading cross-functional teams to exceed organizational objectives. Strong background in channel partner management, market analysis, and digital transformation initiatives across diverse industries enables the delivery of customized solutions that effectively address client needs. Recognized for exceptional public speaking skills on emerging technologies, including Industrial Control System security, Open Process Automation Systems (OPAS), functional safety, and cyber resilience initiatives.
Experienced with strategic marketing and campaign development. Utilizes market research to inform data-driven decisions. Track record of fostering team collaboration and achieving brand growth.
Overview
12
12
years of professional experience
3
3
Certifications
1
1
Language
Work History
Senior Marketing Manager
Phoenix Contact India Pvt Ltd
08.2017 - Current
- Senior Engineer (Aug 2017 – Mar 2020): Managed the Automation Systems Business Unit across India, overseeing product marketing, presentations, and training of the sales team. Collaborated with sales teams for client visits, ensuring alignment of product solutions to customer needs. Led proposal activities and supported the sales process with technical insights. Led the market development activities for PLCnext technology and digital factory solutions.
- Business Unit Head (Mar 2020 – Present): Promoted to lead the entire Automation Systems Business Unit, with responsibility for product costing, solution design, and coordination with the German headquarters. Managed sales forecasts, market analysis, and overall performance of the business unit, aligning strategies with corporate goals. Worked behind the market positioning of the PLCnext technology and cyber security solutions for factory automation requirements
- System Integrator Manager (Jan 2022 – Dec 2024): Expanded role to manage the System Integrator network in India, Bangladesh, and Sri Lanka. Developed and trained strategic partners and system integrators, driving sales, and expanding the network. Managed business relationships and supported technical solutions to meet customer requirements.
- Vertical Marketing Manager – Digital Factory Solutions (Jan 2023 – Present): Focused on driving the Digital Factory sales team to meet revenue targets. Led the development and execution of marketing strategies for digital factory solutions, provided leadership to a sales team of 13 and collaborated with clients to deliver end-to-end automation solutions.
- Senior Manager, VMM – Data Center Projects (Jan 2024 – Present): Additional responsibility to oversee Data Center projects, managing the infra sales team to achieve sales objectives in this vertical. Coordinated with teams to drive project delivery and ensure technical excellence in data center solutions.
Project Engineer
Graphene Automation Pvt Ltd
07.2013 - 07.2017
- Managed and led the programming, installation, and commissioning of automation and instrumentation projects across multiple industrial sectors.
- Worked closely with clients to develop automation solutions tailored to specific needs, ensuring timely and on-budget project delivery.
- Collaborated with cross-functional teams to deliver technical expertise and operational support during project execution.
- Provided technical expertise throughout all phases of the project, ensuring accurate execution of designs and specifications.
- Enhanced stakeholder satisfaction by effectively communicating project updates and milestones.
Education
MBA - Marketing
Symbiosis International (Deemed University)
Pune01.2025
B Tech - Applied Electronics and Instrumentation
Mahatma Gandhi University
Kerala01.2013
Skills
Certification
1. Tunnel Automation Specialist, @ Phoenix Contact, Belgium
References
Nikhil, Vijayan, Marketing Head, nvijayan@phoenixcontact.co.in, 7838138246, Phoenix Contact India Pvt Ltd
Accomplishments
- Supported to enhance the controller business from 300 nos to 15000 nos annually
- Positioned phoenix contact as a prominent player in FRTU business
- Managed the business unit to maintain a CAGR of 35% for last 7 years
- Developed strong strategic partners for digitalization solutions
- Developed and successfully implemented the marketing strategy for OPAS based solutions
Timeline
Senior Marketing Manager
Phoenix Contact India Pvt Ltd
08.2017 - Current
Project Engineer
Graphene Automation Pvt Ltd
07.2013 - 07.2017
B Tech - Applied Electronics and Instrumentation
Mahatma Gandhi University
MBA - Marketing
Symbiosis International (Deemed University)