Vishal Kumar
New Delhi
Summary
A dynamic professional with 9+ years of work experience in sales & marketing for leading companies in India. Presently working with ABD Maestro India Pvt. Ltd. as a RM. Experience in planning, organizing and controlling various spheres of sales & marketing management activities. Masters in sales & marketing management with sound knowledge in sales, media, advertising, and branding. Ability to manage multiple tasks and responsibilities in high-pressure environments.
Overview
1
1
Language
10
10
years of professional experience
Work History
Relationship Manager
ABD Maestro
West UP
12.2025 - Current
- Planning and executing budget, Spend VS generation for state also responsible for driving distribution, revenue and profitability for the state.
- Responsible for the business of the ABD Maestro brand for the premium segment. Lead the revenue of the premium segment brands.
- Cost-effectively handled and accelerated the brand presence; maintained and managed the sufficient stock level (On-Shelf & In-Storage); tracked competitor activities and sales to evaluate the business.
- Directed all aspects of streamlining trade sales and distribution network for ABD Maestro portfolio in Western UP; served key role in rationalising the upgradation of distribution network to maintain market discipline.
- Leveraged broad competencies and ensured maximum sampling and distribution of focused brands; maximized distribution by activation of consumer promotion and kept the checks of its impact.
Area Sales manager
Cartel Bros Pvt Ltd
West UP
06.2024 - 11.2025
- Market Expansion & Growth: Affluent in exploring new markets, launching products, and accelerating growth to achieve business goals. Led innovative strategies that increased sales and expanded customer base.
- Key Account Management: Built and maintained relationships with distinguished clients. Established high-volume, high-profit accounts and consistently delivered on top-line and bottom-line targets.
- Distribution & Supply Chain: Managed liquor distribution channels with optimised supply chain operations. Drove brand visibility and market presence through strategic promotions and partnerships.
- Revenue & Trade Marketing: Ensured correct and strategic discount distribution to maximize sales revenue. Accountable for sales, market share, and brand display visibility across all outlets as per planogram.
- Efficiency: Improved department efficiency and brand/product evolution through data-driven decisions.
Sales Representative
Suntory Global
Noida
02.2021 - 05.2024
- Business Growth & Strategy: Analyzing business potential, conceptualizing and executing strategies to drive sales, augment turnover, and achieve desired targets.
- Market Intelligence: Monitoring competitor activities and devising effective countermeasures to protect and grow market share.
- New Market Development: Identifying new market segments and profitable business opportunities through market surveys, mapping, and lead generation as per targeted plans.
- Product Launch: Implementing pre- and post-marketing activities for successful launch of new products and maximizing adoption.
- Channel & Distribution Management: Managing a wide network of distributors and retailers. Handling sales operations for growth, inventory management, budget achievement, and collections.
- Retail Execution: Ensuring 100% stock availability at all retail outlets in assigned territory. Driving brand visibility and customer satisfaction for repeat and referral business.
Territory Sales Executive (On Trade)
Diageo
West UP
09.2018 - 02.2021
- Independently handling 80+high end premium (Key accounts) accounts in the target market also covered 60+ Retail outlets.
Diversified experience of Noida, Ghaziabad, Agra in the current role. - Ghaziabad, Agra for growing the market potential, brand penetration and coverage of premium brands. Leading the Promotion Activation Initiatives in the target market successfully.
- Looking after brand building & management, product launches in the target clientele, product promotions & executions across multiple portfolios catering to premium segment
- Actively into team handling role and capitalizing the wholesale market for driving numbers as well as competitive analysis of segments.
Junior Sales Executive (CSD)
Diageo
Delhi
06.2017 - 08.2018
- Handling CSD Liquor Sales within Delhi & NCRActively been a part of the product development team for launching soft seating
solutions. - Maintaining Relationship with CSD canteen officers' ICs, Managers & Canteen In
charge. - Maintaining Daily base stock & sales report for all activation Promoters.
- Maintaining Secondary & Territory Sales & visibility of our USL, Diageo Products
Business Development Associate
Future General Insurance
Delhi
01.2017 - 05.2017
- Adroit in identifying and developing potential markets, generating leads and ensuring
client retention. - Handling Insurance Sales in East Delhi and West Delhi.
Education
MBA - Sales & Marketing Operations
Amity University
Noida, IN-UP01-2020
BSC - Hospitality Management
Chandigarh Institute of Hotel Management
01-2016
Skills
- Strategy Planning & Management
- Business Development
- Sales Pipeline Tracking
- Product Launches & Promotions
- High-end Clients Management
- Account and Territory Management
- Listening & Learning Skills
- Channel Management
- Revenue & Profit Maximization
- Training & Development
- Convincing & Negotiating Skill
Languages
Languages Known- English & Hindi
Accomplishments
- Got 3rd Rank in India in TabTitude
- DIAGEO Delivered target for S18 to S19 10k cases for all the BII and BOI and our team delivered 96% of the target which is 2nd highest in all North INDIA.
- HNI- 90% business growth in terms of new business acquisitions from corporate clientele and reverse sales making 20% of the client as retention accounts From LY comparatively and target achievement of 120% throughout. Launching of new products into prime accounts.
DOB
- 05/07/1994
Marital Status
- Married
Nationality
- Indian
Place
- Delhi
Timeline
Relationship Manager
ABD Maestro
12.2025 - Current
Area Sales manager
Cartel Bros Pvt Ltd
06.2024 - 11.2025
Sales Representative
Suntory Global
02.2021 - 05.2024
Territory Sales Executive (On Trade)
Diageo
09.2018 - 02.2021
Junior Sales Executive (CSD)
Diageo
06.2017 - 08.2018
Business Development Associate
Future General Insurance
01.2017 - 05.2017
MBA - Sales & Marketing Operations
Amity University
BSC - Hospitality Management
Chandigarh Institute of Hotel Management