Hi, I’m
Vishal Srivastava
Sales & Marketing
Summary
A Successful track record in Digital Marketing/Strategy, Digital Transformation, E-Com Strategy & Operations. 22+ Yrs. of successful career in the Field of Digital Marketing E-com, Brand/Product Marketing, CRM and O2O.
Overview
23
years of professional experience
Work History
Parle Agro Pvt Ltd., Mumbai
Head, E-Commerce & Digital
2023.02 - Current (1 year & 7 months)
Job overview
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Incorporated e-commerce objectives in social media platform management.
Dalmia Biz Pvt Ltd., Noida
Marketing Head, Retainer Agreement
2022.05 - 2022.11 (6 months)
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. ATL, BTL and Product Launch Planning.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
Enterprise Minds, USA., Noida
Consulting Managing Partner
2020.06 - 2022.04 (1 year & 10 months)
Job overview
- Onboarding Consulting and Development projects for EM in India.
- Established Enterprise Mind's India business. Market penetration, Customer Acquisition.
Classic Stripes, Mumbai
Vice President, E-commerce, Retail and Digital
2019.09 - 2020.06 (9 months)
Job overview
- P&L Responsibility for Ecommerce, Owned Platform & Marketplace.
- Digital Marketing Solutions to Support and Grow Retail, Exports and TFS divisions.
- Digital Brand Management and ORM.
3M India Limited, Bangalore
Head, E-commerce & Digital Transformation
2016.04 - 2019.08 (3 years & 4 months)
Job overview
- Marketing Strategy & Operation for 5 Varied Business of 3M (Consumer, Healthcare, Industrial, Safety and Electrical).
- Digital Transformation (Digitization, Sales & Marketing Automation, Repository Management and Development.)
- Brand/Reputation Management, Digital Marketing & Digital PR.
- E-Commerce
Emami India Limited, Kolkata
Head, Digital Marketing
2014.04 - 2016.03 (1 year & 11 months)
Job overview
- Digital Marketing Strategy and Execution for all Brands/Company of Emami Group (FMCG, Health, Retail and Real Estate) Across India, EMEA, Poland & Russia .
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Brand Management & Communications Strategy and Implementation for HE Deodorant, Digital Product Launch.
LG Electronics Limited, Noida
Head, Digital Marketing
2011.02 - 2014.03 (3 years & 1 month)
Job overview
- Establishing and increasing the Brand Index of LG Mobiles via Internet .
- Managing Online Sales Channel.
- 360 Degrees Digital Mktg. strategy, planning and execution.
- Online Reputation Management, Content Marketing and Analytics.
Videocon Industries Limited, Gurgaon
Manager, Online Sales
2008.11 - 2011.03 (2 years & 4 months)
Job overview
- Establishing and Nurturing Online Sales and Online Brand Management.
IndiaMart InterMesh Limited, Noida
Manager, Business Development
2003.08 - 2008.11 (5 years & 3 months)
Job overview
- New Business Development and E2E Project Management.
Webcom Technologies USA, Dehradun
Business Development Manager
2000.07 - 2003.08 (3 years & 1 month)
Job overview
- Key Customer Management and Servicing.
Education
SPCJ , Dr. BR Ambedkar University
MBA from Systems & Marketing
1998.05 - 2000.06 (2 years & 1 month)
Skills
E-commerce
undefinedTimeline
Head, E-Commerce & Digital
Parle Agro Pvt Ltd.
2023.02 - Current (1 year & 7 months)
Marketing Head, Retainer Agreement
Dalmia Biz Pvt Ltd.
2022.05 - 2022.11 (6 months)
Consulting Managing Partner
Enterprise Minds, USA.
2020.06 - 2022.04 (1 year & 10 months)
Vice President, E-commerce, Retail and Digital
Classic Stripes
2019.09 - 2020.06 (9 months)
Head, E-commerce & Digital Transformation
3M India Limited
2016.04 - 2019.08 (3 years & 4 months)
Head, Digital Marketing
Emami India Limited
2014.04 - 2016.03 (1 year & 11 months)
Head, Digital Marketing
LG Electronics Limited
2011.02 - 2014.03 (3 years & 1 month)
Manager, Online Sales
Videocon Industries Limited
2008.11 - 2011.03 (2 years & 4 months)
Manager, Business Development
IndiaMart InterMesh Limited
2003.08 - 2008.11 (5 years & 3 months)
Business Development Manager
Webcom Technologies USA
2000.07 - 2003.08 (3 years & 1 month)
SPCJ
MBA from Systems & Marketing
1998.05 - 2000.06 (2 years & 1 month)
Similar Profiles
VIJAY KASIVIJAY KASI
SR. MicroBiologist at PARLE AGRO PVT LTDSR. MicroBiologist at PARLE AGRO PVT LTD
Harish MHarish M
Quality Assurance Executive at parle agro pvt ltdQuality Assurance Executive at parle agro pvt ltd
KAPIL DEEPKAPIL DEEP
Zonal Sales Manager & Exports Manager at Axiom Ayurveda Pvt. Ltd.Zonal Sales Manager & Exports Manager at Axiom Ayurveda Pvt. Ltd.