Hi, I’m
Vishal Srivastava
Sales & Marketing
Summary
A Successful track record in Digital Marketing/Strategy, Digital Transformation, E-Com Strategy & Operations. 22+ Yrs. of successful career in the Field of Digital Marketing E-com, Brand/Product Marketing, CRM and O2O.
Overview
23
years of professional experience
Work History
Parle Agro Pvt Ltd.Mumbai
Head, E-Commerce & Digital
02.2023 - Current
Job overview
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Incorporated e-commerce objectives in social media platform management.
Dalmia Biz Pvt Ltd.Noida
Marketing Head, Retainer Agreement
05.2022 - 11.2022
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization. ATL, BTL and Product Launch Planning.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
Enterprise Minds, USA.Noida
Consulting Managing Partner
06.2020 - 04.2022
Job overview
- Onboarding Consulting and Development projects for EM in India.
- Established Enterprise Mind's India business. Market penetration, Customer Acquisition.
Classic StripesMumbai
Vice President, E-commerce, Retail and Digital
09.2019 - 06.2020
Job overview
- P&L Responsibility for Ecommerce, Owned Platform & Marketplace.
- Digital Marketing Solutions to Support and Grow Retail, Exports and TFS divisions.
- Digital Brand Management and ORM.
3M India LimitedBangalore
Head, E-commerce & Digital Transformation
04.2016 - 08.2019
Job overview
- Marketing Strategy & Operation for 5 Varied Business of 3M (Consumer, Healthcare, Industrial, Safety and Electrical).
- Digital Transformation (Digitization, Sales & Marketing Automation, Repository Management and Development.)
- Brand/Reputation Management, Digital Marketing & Digital PR.
- E-Commerce
Emami India LimitedKolkata
Head, Digital Marketing
04.2014 - 03.2016
Job overview
- Digital Marketing Strategy and Execution for all Brands/Company of Emami Group (FMCG, Health, Retail and Real Estate) Across India, EMEA, Poland & Russia .
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Brand Management & Communications Strategy and Implementation for HE Deodorant, Digital Product Launch.
LG Electronics LimitedNoida
Head, Digital Marketing
02.2011 - 03.2014
Job overview
- Establishing and increasing the Brand Index of LG Mobiles via Internet .
- Managing Online Sales Channel.
- 360 Degrees Digital Mktg. strategy, planning and execution.
- Online Reputation Management, Content Marketing and Analytics.
Videocon Industries LimitedGurgaon
Manager, Online Sales
11.2008 - 03.2011
Job overview
- Establishing and Nurturing Online Sales and Online Brand Management.
IndiaMart InterMesh LimitedNoida
Manager, Business Development
08.2003 - 11.2008
Job overview
- New Business Development and E2E Project Management.
Webcom Technologies USADehradun
Business Development Manager
07.2000 - 08.2003
Job overview
- Key Customer Management and Servicing.
Education
SPCJDr. BR Ambedkar University
MBA from Systems & Marketing
05.1998 - 06.2000
Skills
E-commerce
Multi-channel marketing
Digital marketing
Brand strategy
Marketing strategies
Timeline
Head, E-Commerce & Digital
Parle Agro Pvt Ltd.
02.2023 - Current
Marketing Head, Retainer Agreement
Dalmia Biz Pvt Ltd.
05.2022 - 11.2022
Consulting Managing Partner
Enterprise Minds, USA.
06.2020 - 04.2022
Vice President, E-commerce, Retail and Digital
Classic Stripes
09.2019 - 06.2020
Head, E-commerce & Digital Transformation
3M India Limited
04.2016 - 08.2019
Head, Digital Marketing
Emami India Limited
04.2014 - 03.2016
Head, Digital Marketing
LG Electronics Limited
02.2011 - 03.2014
Manager, Online Sales
Videocon Industries Limited
11.2008 - 03.2011
Manager, Business Development
IndiaMart InterMesh Limited
08.2003 - 11.2008
Business Development Manager
Webcom Technologies USA
07.2000 - 08.2003
SPCJ
MBA from Systems & Marketing
05.1998 - 06.2000