VISHNU ANURAG
Lucknow
Summary
Experienced Category Manager skilled in scaling high-growth categories within quick commerce and ecommerce platforms. Focused on driving GMV growth, enhancing margins, and optimizing supply, pricing, and assortment strategies. Expertise in end-to-end category ownership and demand planning ensures effective marketplace execution and impactful growth initiatives.
Overview
7
7
years of professional experience
Work History
Deputy Manager – Category (Electronics & Electricals)
Blink Commerce Pvt. Ltd. (Blinkit)
06.2024 - Current
- Instrumental in the scaling category SPGMV from ₹60Cr+ to ₹350Cr+ monthly; currently owning ₹70Cr+
monthly business across 30+ accounts including Philips, Bajaj, Agaro, Canon, HP, and HMD. - Drove selection expansion (width & depth) by onboarding leading brands (Dr Trust, Dr Physio,
Honeywell, HMD, Beetel etc), closing assortment gaps and unlocking 10–15% incremental L2 SPGMV. - Drove 10–12% growth in L2 RPU, through data-driven assortment rationalization, driving AOV, margin structure and monet spend alignments.
- Managed inventory health and availability ensuring optimal fill rates, salvation of excess inventory, contributing to lower COGS.
- Managed seasonal category (Fans, Coolers, Heaters, OFRs, Kettles, Immersion Rods) with the right demand forecasting, event planning, and cross-functional alignment across supply chain, pricing, and marketing
- Led pricing strategy & platform competitiveness, ensuring optimal price laddering, covering OPP, Mass, & Premium consumer offerings
- Owned L0 event planning (Diwali Sale / Big Savings Days) — ensured high in-stock (low OOS) on top SKUs, strong fill rates, deal offerings, and ad promotions.
- Reduced the customer complaint rate from 7% to by driving structural fixes across packaging, listing quality (PDP), and supply chain handling etc., in close collaboration with cross functional teams and sellers.
Assistant Manager – Process Excellence
Wakefit Innovations Pvt. Ltd.
Bangalore
06.2022 - 06.2024
- Owned mattress and sofa category, encompassing a portfolio of over 3,800 standard SKUs and custom (MTO) demands, contributing 700+ crores of annual gross revenue.
- Led new product launch (NPL) initiatives achieving 2 to 8 NPL per month in sofa, and 8 to 25 NPL a month in the mattress category, driving the successful launch of over 1800+ new SKU combinations.
- Owned production planning and inventory replication, achieving a 98% reduction in stockouts for the sofa and mattress categories.
- Managed strategic sourcing of raw materials for sofa and mattress categories, securing cost-effective contracts with onshore and offshore vendors.
- Proactively managed excess inventory (RM & FG) within the mattress and sofa categories by taking inventory salvation initiatives.
Executive – Category Operations
Flipkart Internet Pvt. Ltd. (via TeamLease)
Bangalore
08.2021 - 06.2022
- Instrumental in scaling H&K category from 1 pilot warehouse to all warehouses of FK Grocery (20+) in 6 months. Designed selection & pricing strategy for the category to scale up from ~150 SKUs to 900+ SKUs.
- Executed supply chain pilots to test and unblock sales of new
verticals like Fragile & Tote products. - Managed selection and merch visibility of top-selling SKUs based on seasonal and geographical trends.
- Owned pricing strategy, forecasting, and merch visibility.
Associate Manager – Business Development
Hiddenite Beverages Pvt. Ltd.
03.2020 - 07.2021
- Led business expansion, achieving 25% client base growth in 3 months through partnerships with IRCTC and corporates.
- Led Meta & Google campaigns, driving 80% increase in engagement.
- Conducted market analysis (TAM analysis) to enhance product positioning and inform GTM strategy.
Business Development Executive
CL Educate Ltd.
06.2019 - 01.2020
- Generated ₹1.8Cr revenue, contributing to 40% business growth.
- Generated leads through cold calling, networking, and targeted outreach, enhancing sales pipeline.
- Managed center operations, streamlining processes to support business objectives.
Education
Bachelor of Technology - Mechanical Engineering
Pranveer Singh Institute of Technology
01-2018
Skills
- Category management
- Assortment planning
- Inventory optimization and supply chain
- Vendor management
- Growth strategy development
- Market analysis
- Data visualization with Tableau
- Advanced Excel and SQL
Timeline
Deputy Manager – Category (Electronics & Electricals)
Blink Commerce Pvt. Ltd. (Blinkit)
06.2024 - Current
Assistant Manager – Process Excellence
Wakefit Innovations Pvt. Ltd.
06.2022 - 06.2024
Executive – Category Operations
Flipkart Internet Pvt. Ltd. (via TeamLease)
08.2021 - 06.2022
Associate Manager – Business Development
Hiddenite Beverages Pvt. Ltd.
03.2020 - 07.2021
Business Development Executive
CL Educate Ltd.
06.2019 - 01.2020
Bachelor of Technology - Mechanical Engineering
Pranveer Singh Institute of Technology