Hi, I’m
Vitasta Gurtoo
Content And Marketing Head
Bengaluru, Karnataka, India
Summary
Experienced Content Marketing Manager skilled in crafting and executing successful content strategies. Proven track record in driving brand awareness, engaging audiences, and generating leads. Proficient in market research, content optimization, and cross-functional collaboration. A creative storyteller with a data-driven approach, eager to contribute to the growth of a forward-thinking organization.
Overview
5
years of professional experience
4
years of post-secondary education
Work History
Travel.EarthBengaluru, Karnataka, India
Content Marketing Manager
01.2020 - Current
Job overview
- Managed content distribution to online channels and social media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Managed to make more than 50 articles rank on the search page in a period of 2 months.
- Utilized analytics and site metrics to determine areas of improvement.
- Used content management system to analyze user engagement and website traffic metrics.
- Conducted regular content audits to identify gaps and redundancies of content.
- Directed content of website by gathering information and integrating data from other departments.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Curated content across social media platforms, leveraging algorithm strategies to increase engagement.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Developed strategies to optimize website content for search engine visibility.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Conducted market research to identify new opportunities and target markets.
The Dope NewsBengaluru, Karnataka, India
Content Writer
12.2019 - 01.2020
Job overview
- Developed strategies to optimize website content for search engine visibility.
- Approved, reviewed and edited content flowing to website.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and social media platforms.
- Conducted research and collaborated with subject matter experts to develop accurate content.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Conceptualized, planned and executed original designs for wide range of website properties.
Travel.EarthBengaluru, Karnataka, India
Content Writer
09.2018 - 12.2019
Job overview
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Performed keyword research to optimize content for SEO.
- Repurposed and optimized existing content for use in different mediums.
- Edited and proofread drafts of articles and other documents.
Education
Manav Rachna International UniversityFaridabad
B.Tech from Biotechnology
01.2009 - 01.2013
Hubspot Academy Online
Content Marketing from Marketing
08.2018 - 09.2018
Hubspot AcademyOnline
Inbound Marketing from Marketing
08.2018 - 09.2018
Skills
MailChimp
Wordpress
Google Analytics
SEO best practices
Content editing
Strategic content planning
Content sourcing
Social Media administration
Campaign management
Marketing and advertising
Brand development
Timeline
Content Marketing Manager
Travel.Earth
01.2020 - Current
Content Writer
The Dope News
12.2019 - 01.2020
Content Writer
Travel.Earth
09.2018 - 12.2019
Hubspot Academy
Content Marketing from Marketing
08.2018 - 09.2018
Hubspot Academy
Inbound Marketing from Marketing
08.2018 - 09.2018
Manav Rachna International University
B.Tech from Biotechnology
01.2009 - 01.2013