Vivek Agarwal

Heading: Company Newly Focused Categories - Smartcare Waterproofing, Tile Fixing Solution through the Distribution Channel for the West Bengal Region.

• Closing Gap Towns to complete the Distribution Network for the Category.
• Designing monthly schemes for driving growth at all levels: primary, secondary, and tertiary.
• Planning activations through various brand promotions and influencer meets for visibility and depth penetration.
• Team management and driving manpower productivity for business development toward market share gain.
• Sales analytics through the implementation of a data management system for understanding concern areas and resolving them.
• Demand planning and coordination with supply chain for better servicing.

• Developing product level growth strategy plan while working with large scale Real Estate builder group and monitoring its progress on monthly level.
• Carried out demand generation activities by arranging industry influencer meets and encouraging them to participate in loyalty programs and product promotion activities. as a part of customer acquisition and retention.
• Identified, indexed and reviewed market potential for upcoming Real Estate projects to strategize conversion and execution by studying plans and related documents, in consultation with engineers, architects, and other technical personnel.
• Integrated with Retail, Services, Commercial and Marketing function for improving processes and better customer experiences.
• Negotiating and finalizing costing for lead conversion along with applicators and dealers in order to keep up with competitive pricing in tender participation for various projects.
• Provided strategies to enhance competitiveness of the company. Also, advised on discount policy and profit related issues.
• Contributed in enhancing product knowledge for the end consumer, and in relationship building.

• Coordinated and achieved the specified sales area for paints, putty, wood finishes, waterproofing, adhesives, tools and new products launched in trade and non-trade segment.
• Identified potential customers and gained insight on need and maintenance of benchmarking NPS score to keep values in check.
• Assessed customer demand based on various factors to drive various schemes and achieve desired growth rates for the geography.
• Responsible for various initiatives leading to deeper penetration and awareness for end consumers.

• Worked with brand LOCO which dealt in (CTC Teas) and Natural Leaf (Green Tea).
• Driving Sales with channel partners to develop and execute monthly growth.
• Developing short- and long-term business plan for category of products.