Vivek Rawat
Ghaziabad
Summary
Performance-driven SEO expert with 8+ years of experience driving growth for e-commerce, B2C, and financial brands. Specialized in technical SEO, AI-powered optimization, content strategy, and advanced reporting. Proven success in increasing traffic, rankings, and revenue across brands using modern SEO techniques including AEO, GEO, and automation. Strong leadership and analytical capabilities with hands-on experience in cross-functional team management and stakeholder communication.
Overview
9
9
years of professional experience
Work History
SEO Team Lead
Lyxel Labs Pvt Ltd
06.2023 - Current
PROJECTS: Converse India, Torani India, O3+, Swadesh India (Reliance Retail), The Body Shop, Hindware Appliances, Airtel Payment Bank
- Leading a 6-member SEO team (2 Sr. SEOs, 2 Executives, 2 Interns) to deliver data-driven SEO strategies aligned with client KPIs.
- Developed and executed full-funnel SEO roadmaps including technical audits, on-page optimization, and content planning.
- Implemented AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies to boost visibility in featured snippets, voice search, and AI-powered SERPs (Google SGE, Bing Copilot).
- Achieved +185% organic users, +145% transactions, +300% top 10 keyword rankings, and +140% revenue growth for O3+ within 6 months.
- Improved organic users by 70%, transactions by 300%, and revenue by 350% for Torani India within 6 months.
- Drove a 250% increase in organic traffic, 200% growth in transactions, and 180% revenue boost for Converse India post-launch.
- Provided mentorship, upskilling, and strategic guidance to team members, fostering a growth-focused work culture.
SEO Assistant Manager
SMC Global Securities Ltd
01.2022 - 06.2023
- Planned and executed on-page SEO, technical audits, and keyword strategies to improve search rankings.
- Developed content marketing strategies and coordinated with writers and vendors for blog and site content.
- Managed GMB pages for sub-brokers and oversaw design/development coordination.
- Led off-page SEO including guest posts, citations, PR, and content distribution across digital platforms.
- Achieved +80% organic users, +70% clicks, and +130% impressions in 10 months.
- Launched the company blog, boosting users by 100% and impressions by 250% in 3 months.
- Tracked performance using Google Analytics, SEMrush, and Ahrefs.
SEO Executive
Weblink.In Pvt Ltd
11.2016 - 01.2022
- Managed SEO for high-traffic portals (ExportersIndia, RealEstateIndia), growing traffic by 10–20% MoM.
- Conducted keyword research, audits, and competitor analysis to improve rankings and site performance.
- Led on-page and off-page SEO, link-building, and architecture/content improvements.
- Executed SEO across Shopify, WordPress, Magento, and custom platforms in collaboration with UI/UX teams.
- Delivered performance tracking via GA, GSC, SEMrush.
Education
BCA -
Guru Jambeshwar University
GDIT - undefined
Jagannath Institute of Management Science
Skills
- SEO Tools: Google Analytics, SEMrush, Ahrefs, Screaming Frog, Moz, Yoast SEO, SurferSEO, ChatGPT, Gemini & Grok
- Technical SEO: Website audits, page speed optimization, schema markup, mobile-first indexing
- Content Optimization: Keyword research, on-page optimization, content planning, AI-driven content briefs, NLP keyword clustering, topical gap identification
- Link Building: Outreach, backlink strategy, authority improvement, anchor text analysis
- Analytics & Reporting: Data-driven insights, performance tracking, competitive analysis, using AI for dynamic visualizations and predictive graphs via GPT, Napkin Ai
- CMS Proficiency: WordPress, Shopify, Magento, Wix
- Soft Skills: Project management, collaboration, communication, client relations
Timeline
SEO Team Lead
Lyxel Labs Pvt Ltd
06.2023 - Current
SEO Assistant Manager
SMC Global Securities Ltd
01.2022 - 06.2023
SEO Executive
Weblink.In Pvt Ltd
11.2016 - 01.2022
GDIT - undefined
Jagannath Institute of Management Science
BCA -
Guru Jambeshwar University
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