Vivekanand Dixit

• Technically understanding customer’s lubrication and tribology needs and provide solutions for metal working fluids and high performance lubricants, adding value in terms of better maintenance, higher productivity and improved process efficiency.

• To present and demonstrate Organisation specialty product range and help Customer appreciate the true value of products resulting in business generation.

• Building & developing the distribution network in assigned territory

• Managing team of Distributor’s sales representatives and ensure optimal product performance to Customers processes

• Maintaining excellent working relationship with customer and scout for new areas of value add through Application Engineering

• Providing product demonstrations to customers

• Handlng all technical support

• Developing Proof of performance, Case studies and other collaterals

• Helping the sales team to win deals

• Maintaining relationship with machine tools OEMs

• Successfully achieve monthly and annual sales target of Filters & Lubricants portfolio.
• Engage with new & existing customers of northern & eastern regions of India.
• Establish new business accounts and oversee the renewal of existing accounts.
• Acquire expertise through continuous training, research, and learning including new product introductions(NPI), improvements, and Parts Product extensions.
• Analyze costs, margins, and profitability for products.
• Collaborate with PSSRs & ISRs to expand the parts business in relevant parts product class.
• Serve as a SME & provide training PSSRs & customers.
• Share customer feedback, market trends, and case studies with Caterpillar.
• Compare and contrast competitive offerings with represented Caterpillar Parts Product solutions.
• Develop and execute marketing programs in partnership with Caterpillar to enhance parts business, and coordinate merchandising support as needed.
• Work closely with Operations Management team to recommend inventory levels for represented Parts Product class.
• Conduct customer visits alongside PSSRs to demonstrate and train on the Value Selling" of Filters & Lubricants.
• Create contents for marketing campaigns in the respective parts product class & represent the company in events.

• Managed Team of 10 Reportees comprising Distributor Sales Representative and collaborated 3 Distributors in the Lubricant segment for the assigned territory.
• Executed primary & secondary planning, New Product Development(NPD), and initiated market setup in untapped areas.
• Conducted training and regular reviews of team, including technical training, AMC and coordination with channel partners for smooth running of business
• Implemented efficient Distributors Return on Investment(ROI) strategies, streamlined investments, controlled budgets and optimized cost-effectiveness, resulting in consistent business growth.

• Managed Industrial Product sales & service in the eastern zone( West Bengal, Jharkhand, Odisha and Chhattisgarh).
• Managed a team of 7 Direct Sales Representatives (DSRs) across 7 distributors
• Conducted Industry visits, engaged with AMC providers, and regularly visited distributors to stay updated on market trends & demands.
• Expanded active dealers and retailers by enhancing reach & range, conducting data analysis, and addressing gaps.
• Provided technical training to Distributor Sales Representatives(DSRs) and conducted mock sessions.
• Significantly increased sales of industrial screw compressor filters and CAT(Compressed Air Treatment) products.

• Managed Team of 10 Reportees comprising Distributor Sales Representative and collaborated 3 Distributors in the Lubricant segment for the assigned territory.
• Executed primary & secondary planning, New Product Development(NPD), and initiated market setup in untapped areas.
• Conducted training and regular reviews of team, including technical training, AMC and coordination with channel partners for smooth running of business
• Implemented efficient Distributors Return on Investment(ROI) strategies, streamlined investments, controlled budgets and optimized cost-effectiveness, resulting in consistent business growth.