Vootla Sasi Kumar

• Role Summary: Managed sales and business development across Telangana, with a primary focus on government tenders, Forest Department procurement, channel partner growth, and institutional sales for the STIHL equipment portfolio.

Key Responsibilities.

• Delivered territory sales targets through channel partner management, government business, and institutional sales initiatives.
• I drove tender and government procurement business, particularly with the Telangana Forest Department and allied government agencies.
• Managed the end-to-end tender process, including opportunity tracking, technical presentations, documentation, bid submission, and execution coordination.
• Led demo van operations across districts to generate demand from farmers, contractors, and institutions through live product demonstrations.
• Handled sales across multiple segments: forestry, agriculture, landscaping, construction, and municipal applications.

Channel Partner Development.

• Onboarded and developed new channel partners to expand STIHL's market presence in Telangana.
• Implemented joint business plans with dealers to improve secondary sales and market penetration.
• Trained partners on product applications, service standards, warranty processes, and tender participation.
• Supported dealers in key account acquisition, institutional inquiries, and large project conversions.
  
  Market Development
• Represented STIHL in agri exhibitions, melas, farmer meetings, contractor meets, and institutional demos.
• Built strong relationships with Forest officials, agriculture departments, municipalities, and contractors.
• Conducted customer training on product usage, safety, and preventive maintenance.
• Ensured payment follow-ups, order execution, and coordination with service teams.
• Performed market mapping, competitor analysis, and new opportunity identification.

Key Focus Areas: Government and Tender Sales.|Forest Department Business.|Channel Partner Onboarding.|Demo Van Activities.|Institutional Sales.|Market Development.|Dealer Management.

• Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate.

• I headed the BNPL and unsecured agri-lending business for Andhra Pradesh and Telangana, driving credit access for farmers through digital and field-based models.
• Managed a large ground sales and operations team across AP and TS, ensuring achievement of disbursement, revenue, and portfolio quality targets.
• Built and scaled a strong channel partner ecosystem, including agri-input dealers, FPOs, mandal-level distributors, and village influencers for customer sourcing.
• Led partner onboarding, training, and engagement programs, ensuring adherence to credit policy, KYC, and compliance standards.
• Planned and executed rural marketing initiatives – farmer meetings, dealer activations, crop-based campaigns, and village connect programs, to drive adoption of BNPL products.
• Monitored end-to-end loan lifecycle: sourcing, credit approval, disbursement, utilization, and collections.
• Coordinated with credit and risk teams to maintain quality underwriting and faster turnaround time for unsecured loans.
  Strengthened collections and customer retention through early-bucket follow-ups, and field engagement.
• Tracked state-level KPIs, such as logins, approvals, disbursements, activation rate, PAR, and collections efficiency.
• Provided market insights on crop cycles, farmer cash flows, and competitor strategies to refine product and pricing.
• Key Contributions: Successfully expanded business presence across AP and TS rural markets, with multi-district coverage.
• Onboarded and managed _+ channel partners and agri-dealers.
  Built and supervised a team of field executives and managers.
• Consistently delivered assigned targets while maintaining portfolio hygiene.

• Responsible for maintain, analyzing and evaluation of different activities at Trade & Farmer level.
• Prepare and administer budgets , monthly reports , cropping patterns according to seasons.
• Accountable for entire business development functions viz., Product promotions & channel expansions.
• Drive the Demand generation process with appropriate internal support teams , to achieve revenue growth targets .
• Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
• Increased sales revenue by developing and implementing strategic marketing plans.

• Managed all aspects of store operations, including organization, maintenance and purchasing functions.
• Trained team members in successful strategies to meet operational and sales targets.
• Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
• Coordinated weekly conferences with store associates to communicate sales and customer service goals.
• Supported team members and supervisors at all levels to increase efficiency and to maintain productive targets.