Wajid Farhan
Head - Email Marketing
Bhopal
Summary
I am an Email marketing professional with 10 years of experience passion for lead generation and maximizing results for clients. My expertise in email marketing and traffic monetization has helped numerous businesses achieve their marketing goals. I lead a team of marketing ninjas who are dedicated to delivering exceptional results. Our approach to digital marketing is comprehensive and data-driven. We understand that every business is unique, and therefore, we develop tailored marketing strategies that align with the specific goals and objectives of each client.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Head – Email Marketing
Zappian
11.2020 - Current
- Business Development & Traffic Acquisition Manager, Lead Generation, US Leads – Personal loan, Debt, Auto-Finance, Education, Grants, Subscriber Journey, Email Marketing
Email Marketing Manager
Rightful Labs
09.2016 - 11.2020
- Maintained a positive relationship with clients and led monthly calls, Performed competitor and cost analysis for pricing structure and marketing plan, Provided technical support regarding integration, lead tracking functionality, and offer performance, Delivered statistical reports to guide stakeholders towards strategies to maximize overall payouts while optimizing traffic performance, Facilitated new integration of digital traffic to internal brands and external sources
Email Marketing Executive
09.2014 - 09.2016
- Organized and developed email marketing campaigns, Managed and optimized campaigns to meet all KPIs, Created and optimized demand generation emails, Set up and trafficked new campaigns, Worked closely with the development team to build systems/web services, Optimized and managed creatives, Led a team of web designers and internal email/landing page development, Used Excel for financial reports and detailed performance analysis, Provided training to team members, Managed relationships and schedules with external agencies for large-scale email projects, Analyzed and improved performance using test & learn methods
Education
Bachelor of Engineering, Computer Science -
Rajiv Gandhi Technical University Bhopal
01.2007 - 04.2011
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Higher Secondary School-XII, Science
01.2007 - undefined
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Secondary School-X
01.2005 - undefined
Skills
Email Marketing
Websites
Certification
Inclusive Leadership Training: Leading with Effective Communication
Accomplishments
- Highest Revenue Contributor for 2021
- Highest Revenue Contributor for Yahoo ISP 2018, 2019, and 2023
Disclaimer
I hereby declare that all the above information is true to the best of my knowledge.
Timeline
Head – Email Marketing
Zappian
11.2020 - Current
Email Marketing Manager
Rightful Labs
09.2016 - 11.2020
Email Marketing Executive
09.2014 - 09.2016
Bachelor of Engineering, Computer Science -
Rajiv Gandhi Technical University Bhopal
01.2007 - 04.2011
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Higher Secondary School-XII, Science
01.2007 - undefined
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Secondary School-X
01.2005 - undefined
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