Summary
Overview
Work History
Education
Skills
Timeline
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Waseem Mattihalli

Waseem Mattihalli

Mapusa

Summary

Dynamic Area Sales Manager with over 12 years of experience in leadership roles, characterized by a strong competitive sales drive and a proven ability to adapt and persevere in challenging environments. Expertise in leveraging well-honed listening skills and a proactive problem-solving approach to identify client needs, effectively overcome objections, and consistently close sales to surpass targets across diverse territories. Proven track record of motivating and developing high-performing sales teams within results-driven, customer-centric settings, fostering a culture of achievement and positivity. Committed to driving growth and delivering exceptional results through strategic planning and execution.

Overview

11
11
years of professional experience
2
2
Languages

Work History

Area Sales Manager

Falcon Agrifriz Foods Pvt Ltd.
07.2024 - Current
  • Successfully launched new brand “Just Crave Fries” in the market.
  • Achieved 87 MT sales volume in the very first month of launch.
  • Currently driving 100+ tons monthly sales, generating ₹1.30 Cr+ business within 6 months.
  • Expanded distribution by appointing new Super Stockists (SS) in every town and building a strong DB network under each SS.
  • Managing and leading a team of 6 executives – focusing on sales performance, motivation, and training.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.

  • Handling 61 distributors across the region, ensuring smooth supply chain and timely secondary sales.
  • Consistently achieving month-on-month customer additions, including key accounts and modern trade outlets.
  • Spearheaded new SKU introductions, successfully positioning products in competitive markets.
  • Conducting regular team training & capability building sessions to strengthen market execution.
  • Ensuring distribution expansion, business growth, and market share increase across Rest of Maharashtra & Goa.

Senior Territory Sales Manager

Asandas And Sons Pvt. Ltd
10.2023 - 07.2024
  • Boosted sales revenue by developing and implementing strategic plans for territory growth.
  • Established successful account relationships by building rapport and maintaining consistent communication.
  • Planned and conducted weekly sales meetings to keep sales representatives up-to-date on new products and strategies.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Expanded market share by identifying and targeting new business opportunities in the assigned territory.

Senior Key Account Executive

Zydus Wellness Ltd
10.2019 - 10.2023
  • Handled end-to-end sales and account management for HORECA / Food Service channel in Goa region.
  • Developed and managed strong relationships with Hotels, Restaurants, QSRs, and Caterers, ensuring repeat and consistent business.
  • Achieved monthly and annual sales targets, driving both volume (MT) and value growth.
  • Expanded product penetration in HORECA menus by introducing new SKUs and driving trials.
  • Negotiated pricing, schemes, and contracts with key accounts to maximize business.
  • Conducted product presentations, demos, and tasting sessions with chefs and purchase managers.
  • Coordinated with supply chain and distributors for smooth order execution and timely deliveries.
  • Implemented activation plans and promotions to enhance brand visibility in the Food Service segment.
  • Regularly monitored market trends, competitor activities, and customer feedback to identify new opportunities.
  • Ensured strong customer retention and business growth through regular engagement and service excellence.
  • Developed tailored solutions for clients, ensuring a personalized approach to account management.
  • Identified new business opportunities through cold calling and prospective database leads.
  • Meeting with new clients to give demos of our products and make them clear about the products.

Associate Sales Manager

VKL Seasoning Pvt Ltd
05.2019 - 10.2019
  • Increased sales volume and expanded product line to new and existing customers.
  • Managed a team of sales associates, providing coaching and feedback to improve individual performance and overall department success.
  • Analyzing the market, sustaining and growing existing business.
  • Achievements/Tasks

Sales Executive

Rich Products & Solution Private Limited
10.2017 - 05.2019
  • Driving primary and secondary Sales.
  • Development opportunities with existing and new clients.
  • Created and implemented successful sales campaigns to drive leads and increase sales, Appointment of new distributor/sub-distributor in the vacant area.
  • Achievements/Tasks

Business Development Executive

Wala Enterprises
05.2014 - 10.2017
  • Sustaining and growing existing business for HoReCa.
  • Development opportunities with existing and new clients.
  • Achievements/Tasks

Education

B.com - Financial Accounting

St Xavier's College
Goa
04.2001 -

Skills

  • Confident learner
  • Commitment to achieving goals
  • Effective team collaboration
  • Management of sales personnel
  • Effective relationship management
  • Account acquisition
  • Strategic account development

Timeline

Area Sales Manager

Falcon Agrifriz Foods Pvt Ltd.
07.2024 - Current

Senior Territory Sales Manager

Asandas And Sons Pvt. Ltd
10.2023 - 07.2024

Senior Key Account Executive

Zydus Wellness Ltd
10.2019 - 10.2023

Associate Sales Manager

VKL Seasoning Pvt Ltd
05.2019 - 10.2019

Sales Executive

Rich Products & Solution Private Limited
10.2017 - 05.2019

Business Development Executive

Wala Enterprises
05.2014 - 10.2017

B.com - Financial Accounting

St Xavier's College
04.2001 -

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