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Creative and results-driven Marketing Professional with 11+ years of experience in digital marketing, advertising, branding, content creation, managing, designing, branding and rebranding social media accounts and pages. social media management, content creation, and brand design. Proven track record of growing audiences, increasing awareness of a brand, person, group or product. Boosting engagement and driving ROI through with not just numerous tried and true successful methods, but also implementing strategic innovative campaigns. Adept at combining creative design with data-driven insights to build strong brand identities and deliver measurable business results. Proven the ability to adapt implementing tools and resources to meet the needs and demands of the client and audience.

Dynamic Digital Marketing Director with a proven track record at ŠKODA, driving data-driven growth and performance advertising. Expert in SEO and lead generation, I secured €100,000 in funding for innovative solutions. Adept at leading teams and developing impactful marketing strategies for start-ups and established brands.

Dedicated development and advertising professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Marketing Executive with over 14 years of experience driving brand success through strategic planning and execution. Delivered impactful marketing campaigns and innovative promotional activities that enhanced customer engagement and maximized profitability. Focused on building high-performing teams and fostering collaboration to achieve business growth and market leadership.

Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

WASHIM AKHTAR

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MBA - Marketing Management

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MBA - Marketing Management

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