Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Yamini K

Digital Marketing Specialist
Chennai

Summary

Results-driven Digital Marketing Specialist with 2 year of experience in Google Ads (Search & Display) and Social Media Marketing. Proven expertise in lead generation, campaign optimization, audience targeting, and performance analysis across Google, Facebook, and LinkedIn platforms. Focused on ROI-driven growth and data-backed decisions.

Overview

2
years of professional experience
2
Languages

Work History

LC Echo
Chennai

Digital Marketing Specialist
06.2024 - 01.2026

Job overview

  • Planned, executed, and optimized Google Ads campaigns across Search and Display networks.
  • Managed and optimized Google Ads campaigns for the Real Estate, Travel, and Automobile sectors, consistently delivering high-performance results.
  • Coordinated with clients directly to understand their goals, provide updates, and ensure alignment with marketing strategies.
  • Planned and executed Facebook and Instagram marketing campaigns to generate high-quality leads.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Handled social media management for Real Estates and travel agencies, including content creation, creatives, and basic video editing.
  • Conducted detailed market research to inform strategic planning and decision-making.

Education

AM. Jain College
Chennai

Bachelor of Science from Visual Communication
04.2001

University Overview

  • Project Name- Product Design

Project Overview:
Designed a unique consumer product concept through end-to-end product design, focusing on brand identity, market research, and visual storytelling to differentiate the product from competitors.

  • Developed a complete brand identity, including brand name, logo concept, color palette, typography, and visual guidelines.
  • Planned and executed product photography focusing on lighting, composition, angles, and background styling.

Outcome

  • Delivered a distinct product concept with strong visual identity and market relevance.
  • Demonstrated skills in product design thinking, branding strategy, research, and visual communication.

Skills

Power BI

Paid Advertising (Google Ads)

Search Engine Marketing (SEM)

Social media marketing

Social Media Management

Keyword research

Email marketing campaigns

Content creation

Google analytics

Creative Design

Social media tools

SEO

Campaign planning

Video editing

UX research

Timeline

Digital Marketing Specialist

LC Echo
06.2024 - 01.2026

AM. Jain College

Bachelor of Science from Visual Communication
04.2001
Yamini KDigital Marketing Specialist