Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Yamini K

Digital Marketing Specialist
Chennai

Summary

Results-driven Digital Marketing Specialist with 2 year of experience in Google Ads (Search & Display) and Social Media Marketing. Proven expertise in lead generation, campaign optimization, audience targeting, and performance analysis across Google, Facebook, and LinkedIn platforms. Focused on ROI-driven growth and data-backed decisions.

Overview

2
years of professional experience
2
Languages

Work History

LC Echo
Chennai

Digital Marketing Specialist
06.2024 - 01.2026

Job overview

  • Planned, executed, and optimized Google Ads campaigns across Search and Display networks.
  • Managed and optimized Google Ads campaigns for the Real Estate, Travel, and Automobile sectors, consistently delivering high-performance results.
  • Coordinated with clients directly to understand their goals, provide updates, and ensure alignment with marketing strategies.
  • Planned and executed Facebook and Instagram marketing campaigns to generate high-quality leads.
  • Created Pay-Per-Click campaigns to drive targeted traffic to company website.
  • Handled social media management for Real Estates and travel agencies, including content creation, creatives, and basic video editing.
  • Conducted detailed market research to inform strategic planning and decision-making.

Education

AM. Jain College
Chennai

Bachelor of Science from Visual Communication
04.2001

University Overview

  • Project Name- Product Design

Project Overview:
Designed a unique consumer product concept through end-to-end product design, focusing on brand identity, market research, and visual storytelling to differentiate the product from competitors.

  • Developed a complete brand identity, including brand name, logo concept, color palette, typography, and visual guidelines.
  • Planned and executed product photography focusing on lighting, composition, angles, and background styling.

Outcome

  • Delivered a distinct product concept with strong visual identity and market relevance.
  • Demonstrated skills in product design thinking, branding strategy, research, and visual communication.

Skills

Power BI

Timeline

Digital Marketing Specialist

LC Echo
06.2024 - 01.2026

AM. Jain College

Bachelor of Science from Visual Communication
04.2001
Yamini KDigital Marketing Specialist