Yash Gupta
Influencer Marketing & Talent Management
Mumbai
Summary
Multi-talented Senior Executive knowledgeable about campaigns, operations and personnel management. Successful at stepping into diverse positions and making immediate positive contributions. Focused on optimizing operations and motivating employees while establishing market dominance. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Sr Executive
Boomlet Group
Mumbai
09.2021 - Current
- Managed end to end influencer campaigns effectively
- Enabled revenue generation by pursuing partnerships & Managing Brand Campaigns
- Increased sales through market campaigns & proactive business pitch
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies
- Developed effective business strategies to capitalize on emerging market trends
- Increased company growth through collaboration with sales and marketing departments
- Worked with brands like Google, Uber, Mahindra, Tanishq, MG, HUL, Weikfield, Madhur Sugar, Madame, KFC,Loktantra etc to effectively utilize brand budgets and bring tremendous results through influencer led campaigns
- Generated & managed leads, planned & executed campaigns, maintained relationships, made reports & analysed the effectiveness of campaigns
- Specialized in managing vendors, agencies by maintaining relations
- Major clients & agencies worked with- Dentsu, Madison, BcWebwise, Mediacom, Mindshare etc
Founder
Fab It Up
Mumbai
07.2019 - 07.2021
- Managed various Tv celebs & Bollywood artists (Madalsa Sharma, Sneha Ullal,Preetika Rao, Ramji Gulati, Karan Singh Chhabra, Shweta Rathore, Tanvi Sinha, Sana Sultan Khan, Jaswinder Gardner, Karan Sharma, Manu Punjabi
- Managed various live shows across big clubs in mumbai
- Managed events & collaborations for brands like P&G, Icici Bank, BMB Group, NAEMD, Zee, B612, Manubhai Jewelers etc
- Major celebrities worked with Gauahar Khan,Arjun Bijlani, Aman Verma, Stebin Ben, Balraj Syal,Malvika Sharma, Mahira Sharma, Vaishali Takkar, Aamir Ali, Rahul Jain, Ali Merchant
Celebrity Manager
Pinnacle
Mumbai
06.2018 - 07.2019
- Completely managed celebrity events
- Worked closely for Colors - Golden Petal Awards
- Produced creative assets for delivery across a variety of mediums & formats including all social media platforms
- Maintained status reports to provide management with updated information for client projects
- Managed major events for well known artists from tv & bollywood
Project Intern
Hannover Milano
Mumbai
06.2016 - 08.2016
- Cold calling & mailing to generate leads
- Organized & Updated all crucial records
- Produced high quality assets including documents, spreadsheets & presentations for users
- End to end customer management
Education
MBA - Event Management
NAEMD
Mumbai 04.2018 - 04.2020
BBA - Event Management
NAEMD
Mumbai 04.2014 - 03.2017
Skills
Collaboration
undefinedTimeline
Sr Executive
Boomlet Group
09.2021 - Current
Founder
Fab It Up
07.2019 - 07.2021
Celebrity Manager
Pinnacle
06.2018 - 07.2019
MBA - Event Management
NAEMD
04.2018 - 04.2020
Project Intern
Hannover Milano
06.2016 - 08.2016
BBA - Event Management
NAEMD
04.2014 - 03.2017
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