Yashoda Gaddi
Summary
Versatile & knowledgeable team member offering over 7 years of experience in managing catalogue, digital marketing & search operations smoothly and efficiently. Adapts well to changing processes, programs and company requirements. Eager to contribute to growing company. Ready to help team achieve company goals. And have expertise into different E-commerce domain products and services.
Overview
9
9
years of professional experience
Work History
Subject Matter Expert
Squared Circle Ecom Pvt - Lazada & Alibaba Group
01.2020 - Current
- Leading and managing new (4) team members in Philippines, and maintaining culture of collaboration for search optimization & daily activities
- Guiding & sharing best practices with team members to maintain business required quality scores
- Supported the implementation of new tools by providing specialized knowledge on functionalities and potential improvements, which resulted in reducing manpower hours
- Mentored junior team members, contributing to their professional growth and development.
- Onboarding new team members that includes training, preparing SOP, Training planner, assessment & maintaining quality score
- Collaborated with clients to re-structure category for entire site & increase the visibility
- Maintaining data on weekly , monthly & yearly basis for the team
- Coordinated with various suppliers & stakeholders for multiple seasonal / Business campaign planning
- Working on End-to-End Search , Category & Display banner across all the categories of RedMart
- Identified and resolved complex issues by applying advanced analytical and troubleshooting strategies
- Defined work plans in alignment with stakeholder & customer requirements on campaigns & help to improve the product visibility and resulted to increase Store Followers
- Improved customer satisfaction by quickly and effectively addressing inquiries and complaints
- Prioritized tasks while on-boarding new Tools to meet tight deadlines, pitching in to assist others with project duties
- Worked varied hours for UAT testing
- Suggested & worked with Tech team for new features of the tool, which helped across all category managers, suppliers & business hours.
- Analyzed customer data to identify trends and anticipate customer needs & built Marketing calendar for the team
- Utilizing expertise knowledge on catalogue, search & marketing onto new store under Lazada , which increased revenue & followers of store.
- Improved workflow efficiency by developing standardized procedures for task management and resource allocation.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Increased customer satisfaction by ensuring timely completion of projects and adherence to high-quality standards.
Senior Associate - 1
RedMart - Lazada & Alibaba Group
05.2018 - 12.2019
- Utilized knowledge & skills under multiple teams like catalogue & Search
- Single Owner for Beauty & Health category which includes setting up the products in catalogue, analyzing documents for business requirements, process improvement & stakeholder management
- Had on-site opportunity to visit Singapore (H.O) for 2 weeks to understand the category better & Implemented ideas to increase GMV for company
- Planned & created automated product set-up sheet , which resulted to have quick & easy setup of products & helped to reduce manpower hours
- Leading & Managing all the Search related projects which resulted as BAU project to India team, and it includes working, on new tools, training team members, preparing real time dashboards and coordinating with other team members from Alibaba & Lazada
- Single Owner for verifying and creating Brands for Redmart
- Built Live Trackers for projects & Reports Presented clients & Managers with Report View options to meet diverse demands, without any manual intervention
- Built and maintained relationships with new and existing clients (Like P&G & Johnson & Johnson's SG) while providing high level of expertise
- Maintained 99% of quality of work
- Created SOP & provided Training to Singapore, Philippines & India team on various process flow & tools.
Managing Director
Yashodha Packaging
05.2017 - 03.2018
- Updating monthly Salary, Wages, Sales and Purchase in Excel
- Increased Turn over in 5 months
- Maintaining product standards, examining quality & Monitoring product quality according to set standards
- Analyzing production, quality control, maintenance to detect production problems
- Negotiating materials prices with suppliers and vendors for raw materials and machinery.
Catalogue Quality
Audit 2, Swiggy
06.2015 - 05.2017
- Rated as "Exceed Expectation Employee" for October Appraisal 2017 and April Appraisal
- Trained 4 Colleagues and Team on Process flow and SOP
- Coordinated and participated in other projects
- Worked with developers, marketing managers to resolve issue and provide customer satisfaction
- Achieved Production targets
- Coordinated with Data Outsourcing company regarding SOP and Billing.
- Worked flexible hours across night, weekend and holiday shifts.
- Managed time efficiently in order to complete all tasks within deadlines.
Education
Master of Commerce - Accounts & Finance
Jain University
Bengaluru, KA04.2015
Bachelor of Commerce - Accounting
KLES'S J T College
GadagPUC Board -
Chetana PU College
HubliSSLC -
C.D.O Jain English Medium School
GadagDiploma -
Fashion Design
GadagSkills
- Multitasker
- Team Leadership
- Reports
- Time Management
- Process Set-up & improvement
- Problem solving skills
- Mentoring and training
- Quality assurance
- People Management
- Data Management
Accomplishments
- Collaborated with team of 10 in the development of Search & resulted as regular work process for india team.
- Prepared & Presented Team's Wins, Focus & Goals to Lazada CEO & RedMart Head.
- Increased RedMart Store followers from 27K to 128K & helped improve customer engagement.
- Supporting 3 different clients at the same time (RedMart, LazMama & BMMI)
- Reward as "Power House" and "Extra Miller" for continuously achieving higher targets.
- Explored & Supervised team of 5 team members for sponsored search & utilized maximum slots
Personal Information
Date of Birth : 21st March 1992
Languages : English, Kannada & Hindi
Marital Status : Single
Timeline
Subject Matter Expert
Squared Circle Ecom Pvt - Lazada & Alibaba Group
01.2020 - Current
Senior Associate - 1
RedMart - Lazada & Alibaba Group
05.2018 - 12.2019
Managing Director
Yashodha Packaging
05.2017 - 03.2018
Catalogue Quality
Audit 2, Swiggy
06.2015 - 05.2017
Master of Commerce - Accounts & Finance
Jain University
Bachelor of Commerce - Accounting
KLES'S J T College
PUC Board -
Chetana PU College
SSLC -
C.D.O Jain English Medium School
Diploma -
Fashion Design
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