Yashodhan Joshi
Bengaluru
Summary
Category and Account professional with ~7 years experience spanning across FMCG E-commerce, retail and service solutions. Currently leading portfolio and category growth initiatives for Flipkart FMCG. Prior experience in strategic account management and GTM strategy.
Overview
10
10
years of professional experience
Work History
Senior Manager -Category and Account Lead
Flipkart Internet Private Ltd
Bengaluru
04.2022 - Current
- Managing key CPG portfolio (800 Cr+ INR Annual) across foods and personal care: Annual growth delivered - Hindustan Unilever Ltd. (120%), Tata Consumer Products(68%), Dabur (35%), Zydus Wellness (90%), GSK (55%),Unibic(120%),Hershey(30%) etc; P&G and Marico (recent assignment)
- Business Planning: Creating Joint Business Plans (JBPs), New product innovations scale-up, Festive planning (Big Billion Days) and other retail events
- User Growth:Demand Generation/Customer acquisition through merch & promo constructs/bundling, joint performance marketing, sampling etc. initiatives
- Ads Monetization: Securing ads monetization revenue 70 Cr+ annually while maintaining healthy ROI metrics for portfolio
- Co-Ownership on Performance Metrics: Track and deliver on cross-functional metrics like assortment availability (In-stock ~90% : Planning team), Claims (Working capital: Business Finance) and A2S (Ads/Sales)
- Category expansion and scaling : Scaled Health Drink mixes (220%), Tea (65%), Honey (55%), glucose-drinks (120 %)
- Flipkart exclusive partnerships: Ideated, unlocked & scaled Flipkart FMCG first-ever exclusives & strategic NPIs SKUs/range across top brands like Tata Teaveda, Horlicks Lite, Real pet, Dabur Honey , Unibic Biscuits etc. (Share of portfolio:22%)
- New Category building Initiatives: Spearheaded the launch of Protein Supplements (Powder, Bars, spreads etc) on Flipkart Grocery: leading the Assortment, Selection and Pricing Strategy.
Key Accounts Manager
Godrej Interio
Lucknow
12.2020 - 03.2022
- Managed key portfolio: Delivered ~20Cr Annual Operating Plan for Durables and Electronics(Partner) solutions business by thorough account assessments and maintaining strong account relationships.
- GTM: Developed and implemented Go-to-Market strategies, led price/margin & credit terms negotiations with global technology and electronics suppliers (manufacturers).
- Stakeholder Management: Managed Godrej Interio's channel partner/reseller network: retention, negotiation, training etc.Led a team of 6(Sales Officers, Implementation and Service technicians)
- Implementation: End-to-End Project Delivery by cross-functional collab with Supply, Implementation, Product and Commercial teams
Intern
Aditya Birla Group - Ultratech Cements
Punjab
05.2019 - 06.2019
- Identified opportunity gaps basis channel sales data & market research (on-ground interviews channel partners, salesforce, influencers,site visits) of North Punjab cement market
- Proposed solutions and micro-market strategies for 20% increase of counter share & 33% drop in dealer churn
Manager
Banyan Infomedia
New Delhi
05.2017 - 05.2018
- Account Planning: ~ INR 3 Cr annually to drive revenue growth for digital marketing Online Reputation solutions selling
- Stakeholder and Delivery Management: Delivery management of content strategies, reviews management, SEO and ORM services; retention of existing partnerships, identification and closure of upsell/cross sell opportunities.
Account Manager
ABP Holdings
New Delhi
10.2016 - 04.2017
- Program management:Delivery management of digital marketing offerings by cross-functional collaboration with content/SEO experts
- Customer funnel management : Requirement analysis, Customised Scope of work, upselling/cross-selling, client retention etc.
Recruitment Consultant (Key Accounts)
American Cybersystems Inc
Noida
09.2015 - 03.2016
- Client Management: Managed IT staffing offerings (Recruitment Process Cycle) for key accounts like Deloitte, BNY Mellon, Northrop Grumman etc.
Education
Master of Business Administration - Business Management (70%)
Xavier Institute of Management (XIM)
Bhubaneshwar (2018-2020)04-2020
Bachelor of Technology - E&C Engineering (68%)
Kumaon Engineering College
Uttarakhand (2011-2015)06.2015
Skills
- Account Management
- Category Management
- Program Management
- E-commerce
- P&L management
- GTM Strategy
- Digital Marketing
- Consultative Selling
Achievements
- Consistently rated 'Exceeded Expectations' for 3 consecutive performance cycles
- Flipkart Portfolio Growth: For delivering disproportionate growth of portfolio managed vs Category and Platform.
- Flipkart Category Expansion:For successfully scaling Health Drink Mixes & Tea categories on platform.
- Flipkart Value Champion: Over achievement of Festive '23 Monetization targets, clocking the highest Monetization (Ads-to-Sales) among all Category Managers
Timeline
Senior Manager -Category and Account Lead
Flipkart Internet Private Ltd
04.2022 - Current
Key Accounts Manager
Godrej Interio
12.2020 - 03.2022
Intern
Aditya Birla Group - Ultratech Cements
05.2019 - 06.2019
Manager
Banyan Infomedia
05.2017 - 05.2018
Account Manager
ABP Holdings
10.2016 - 04.2017
Recruitment Consultant (Key Accounts)
American Cybersystems Inc
09.2015 - 03.2016
Master of Business Administration - Business Management (70%)
Xavier Institute of Management (XIM)
Bachelor of Technology - E&C Engineering (68%)
Kumaon Engineering College