Yashraj Nene
Product Manager - Internet Banking
Mumbai
Summary
Diligent and experienced senior product manager with 3 years of proven success in developing product roadmaps, conducting market research, and analyzing data. Skilled at maximizing revenue opportunities, achieving superior market penetration, and successfully launching products. Excels in devising creative and effective strategies to overcome challenges. Proficient in driving digital campaigns and promotions.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Languages
1
1
Certificate
Work History
Product Manager (Website and Strategy)
ICICI Bank
Mumbai
12.2022 - Current
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with different team members and team leads for revamping icicibank.com and build engaging and clean UI/UX for ICICI Bank to increase number of conversions.
- Ideate, Revamp of icicibank.com and restructuring Information Architecture (Sitemap) by leveraging Competitive Analysis
- Replacing existing bit.ly link shortening with new icici.co domain link shortening with successfully handling volumes of 3 lakh links per month
- Creating digital presence for newly launched products like – Adani One ICICI Credit Cards, Private Banking Program, Senior Citizen Solutions, Family 360 Banking, Business 360 Banking Corporate Fixed Deposits.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
Deputy Manager (Customer Servicing and Lead Creation)
ICICI Bank
Mumbai
06.2021 - 12.2022
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals
- Planned, designed, and scheduled phases for large projects for Home Loan, Credit card, NRI, and standalone services
- Key projects - Responsible for implementing industry first Aadhar based Mandate process for all Loans and increasing customer penetration by 30%
- Enabled Digital Credit Card Fraud and Non fraud journey for customers with feature of instant temp credit for Fraud cases
- Implementing PAN Validation for NRI A/C opening form, creating online portal for uploading FATCA details for Singapore customer
- Optimization for webpages for - Digital Banking, Internet Banking, iMobile Pay, and New Credit Cards (ICICI Bank CSK Credit Card, ICICI Bank Coral RuPay Credit Card, ICICI Bank Accelero Card and Emirates Skywards ICICI Bank Credit Card).
Education
Post Graduate Diploma - Marketing Management
SIES College of Management Studies
Navi Mumbai 08.2019 - 05.2021
Bachelor of Management Studies - Marketing
Mulund College of Commerce
Mumbai 08.2016 - 04.2019
Skills
Product Lifecycle Management
Timeline
Google UX design Certificate
12-2023
Product Manager (Website and Strategy)
ICICI Bank
12.2022 - Current
Deputy Manager (Customer Servicing and Lead Creation)
ICICI Bank
06.2021 - 12.2022
Post Graduate Diploma - Marketing Management
SIES College of Management Studies
08.2019 - 05.2021
Bachelor of Management Studies - Marketing
Mulund College of Commerce
08.2016 - 04.2019
Languages
English
Hindi
Marathi
Certification
Google UX design Certificate
Skills
Yashraj Nene
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