Yash Raj Sharan

• Managed the Kappa sportswear brand within the private label portfolio, overseeing a turnover of approximately $13 million across lifestyle offline, online, and distribution channels, including Max Fashion.
• Directed product strategy for the brand, with a portfolio mix of 80% knits and 20% woven, driving an 8% overall brand growth and a 2% like-for-like (LFL) year-to-date increase in sales.
• Achieved a 3.5% year-over-year increase in net margin percentage by delivering improved profitability through strategic cost management and pricing optimization. Delivered >10% Profit Before Tax (PBT) for both Autumn/Winter 2024 (AW24) and Spring/Summer 2025 (SS25) seasons.
• Developed and implemented a successful strategy to minimize inward gaps in stores, ensuring optimal fill rates and significantly reducing sales loss due to stockouts while maintaining effective stock rotation and meeting targeted sell through rates.
• Collaborated with marketing teams to design and execute targeted campaigns that boosted brand visibility and enhanced consumer engagement for Kappa - Increasing footfall by ~15% in LS doors, Product impressions by ~8% which in turn resulted in better conversion rates across both online and offline channels. This has helped the brand to gain an overall 4% sales share within the private label portfolio.

Managed and executed the planning of Key Result Areas (KRAs) for the Lifestyle Division (Menswear Apparel - Private Brands), overseeing a turnover of approximately $60M with a domestic presence of over 120 stores, ensuring alignment with business objectives and optimal performance.

Previously worked for Non-Apparel division (Watches, Fragrances & Eyewear)

Sales and Stock Planning

• Collate, prepare and analyze the product mix performance for the previous season and year

• Assist in the preparation of the bottom up sales and stock plan

• Provide support in the automation of planning processes (testing and validation)

Pre–Season Alignment

• Assist in preparing the sales plan, OTB plan and assortment plan

Season Launch Allocation

• Analyze and share the discrepancies in stock inward and allocation

• Collate data on planned options, quantity and sales targets (at brand, category and store level)

Mid - Season Monitoring

• Identify the fast moving and slow moving options

• Assist in creating the budgets and plan for the stock build up at stores for promotions

• Assist in preparing the performance feedback review of the promotions

Basic Management

• Assist in creating the rolling forecast on monthly basis and realign the orders as per the rolling forecast

End of Season Consolidation

• Provide relevant data for re-forecasting the sales plan, recalculating the OTB, preparing the mark down

plans and identifying the RTV merchandize

MIS and Reporting

• Prepare the uploads for the automated reports and generate the required MIS reports as per defined timelines.

• Managed the end to end strategy and operations for business with turnover of about $5 M with Myntra, Future Group, Being Human and Walmart India
• Managed a team of 12 people under Operations, Planning & Merchandising at Suditi and assisted the Retail arm of the company to put a solid foot forward into online selling of the acquired licensed merchandise (NBA, FC Barcelona, PSG, Manchester City, IPL & Pro Kabaddi) on multiple channels including SIS (Central, Shoppers, Brand Factory, Lifestyle), partner websites (Myntra, Amazon, Flipkart) & private website called 'Shop the Arena'

• Developed a leak-free swimsuit for women that will prevent leakage of menstrual blood into water while swimming.