Ye Ko Win
Healthcare Product Development Management And Brand Marketing
Bangkok,10
Summary
Seasoned marketer with 8+ years in the Medical and Pharmaceutical industry, adept at driving product roadmap development, penetrating new markets, and conducting comprehensive market research and product launch.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Group Product Manager
Zuellig Pharma Myanmar
04.2023 - Current
- Plan and execute strategic marketing initiatives for assigned products, including budget allocation and activity implementation.
- Develop annual Marketing Plans for designated products, ensuring alignment with company objectives.
- Collaborate with sales team to create promotional activities and campaigns aimed at achieving sales targets.
- Conduct product knowledge training sessions for medical representatives to enhance their effectiveness.
- Gather market intelligence on competitors and market trends to inform sales and marketing strategies.
- Generate reports on product performance and promotional activity outcomes.
- Present market insights, product updates, and program implementation summaries at Business Review Meetings.
- Coordinate with internal Supply Chain and Regulatory teams for effective supply chain management.
- Forecast market demand and contribute to monthly rolling forecasts.
- Prepare business proposals for client business development projects.
Product Manager
Zuellig Pharma Myanmar
08.2019 - 03.2023
- Manage the lifecycle of pharmaceutical products from development to commercialization, ensuring alignment with company goals and market demands.
- Conduct market analysis and research to identify opportunities and trends, and assess competition.
- Develop and execute product strategies, including pricing, positioning, and promotional activities.
- Collaborate with cross-functional teams including R&D, marketing, sales, and regulatory affairs to drive product development and launch initiatives.
- Define product specifications and requirements based on customer needs and market feedback.
- Monitor product performance and analyze sales data to optimize marketing strategies and identify areas for improvement.
- Provide training and support to sales teams to effectively communicate product features and benefits.
Product Specialist
Roche Myanmar
02.2017 - 07.2019
- Make territory sales plan by products and by customers in accordance with the marketing plan and direction, assigned sales and SFE targets.
- Reports the result and corrective action on monthly basis.
Develop and expand the relationships with important key opinion leaders - Support National Sale Manager and Business lead in initiating and optimizing business opportunities at a regional level.
- Achieve sales target both in products and number of customers as per monthly and quarterly plan and increase sales of existing customers.
- Build positive trust relationships to targeted group of HCPs like KOL to persuade them to use the products under his portfolio
Hospital Business Development Executive
Victoria Hospital Myanmar
01.2016 - 01.2017
- Identify and develop new business opportunities within the healthcare sector, specifically targeting hospitals and medical facilities.
- Build and maintain relationships with key stakeholders, including hospital administrators, department heads, and medical staff.
- Collaborate with internal teams to develop tailored solutions and proposals that meet the needs of prospective hospital clients.
- Conduct market research to understand industry trends, competitor activities, and market demands.
- Develop and implement strategic plans to expand the hospital client base and increase revenue.
- Lead negotiations and contract discussions with hospital partners to secure new business agreements.
- Represent the organization at industry events, conferences, and networking functions to promote brand visibility and foster partnerships.
Emergency Medical Officer
Victoira Hospital
01.2015 - 12.2015
- Responsible for the diagnosis and treatment of in and out patients under the supervision of Specialist Medical Officer
- Continue responsible for assigned patients until the patients discharge or transfer
- Also responsible for the standards of the medical practice and ethics and for the continued supervision and ward handling staff
Education
University of Medicine 1
Yangon 04.2001 -
Skills
Strategic Marketing
Analytical Thinking
Presentation Skill
Brand Development and Management
Microsoft Skills
Accomplishments
Quarterly High Achiever Rewards (2017, 2018) (Roche)
Mini Brand Plan Award (2019) (Roche)
Best Project Award (2020) (Zuellig)
Nominee in Regional Brand Plan (2022) (Zuellig)
Nominee in Regional Brand Plan (2023) (Zuellig)
Timeline
Group Product Manager
Zuellig Pharma Myanmar
04.2023 - Current
Product Manager
Zuellig Pharma Myanmar
08.2019 - 03.2023
Product Specialist
Roche Myanmar
02.2017 - 07.2019
Hospital Business Development Executive
Victoria Hospital Myanmar
01.2016 - 01.2017
Emergency Medical Officer
Victoira Hospital
01.2015 - 12.2015
University of Medicine 1
04.2001 -