Shiva Srivastava
Pharma Marketer
Delhi
Summary
Results-driven Pharmaceutical Product Manager with 11+ years of expertise in brand management, product launches, and strategic marketing across acute, semi-chronic, and chronic segments. Proven success in driving revenue growth, leading cross-functional teams, and executing data-driven marketing strategies. Re-entering the pharmaceutical industry after a planned career break since February 2024, having stayed updated on industry trends and strategic planning.
Overview
10
10
years of professional experience
2020
2020
years of post-secondary education
3
3
Certifications
Work History
Group Product Manager
Alkem Laboratories
11.2023 - 02.2024
- Developed market-driven brand strategies, achieving a 5% market share increase
- Conducted competitive analysis, identifying market gaps and driving 25% brand penetration growth
- Led innovative marketing campaigns, boosting brand visibility by 30%
- Optimized budget allocation, reducing costs by 15% while expanding market reach
- Mentored and led a high-performing team to drive marketing excellence
Product Manager
Alchem International
03.2023 - 11.2023
- Designed and executed annual marketing strategies, leveraging data-driven insights
- Developed real-time performance dashboards for campaign optimization
- Engaged KOLs to integrate clinical insights into marketing plans
- Achieved 25% revenue growth within six months
Product Manager
Eye Care Leaders
08.2022 - 12.2022
- Led the end-to-end launch of a cloud-based product management solution, increasing user engagement by 35%
- Collaborated with engineering, design, and marketing teams for successful product development
Assistant Product Manager
Mankind Pharma
07.2020 - 07.2022
- Implemented cost-effective marketing strategies, driving 20% YoY revenue growth
- Managed Monticope & Codistar, both exceeding ₹100 Cr milestones
- Received Excellence in Product Management Award for outstanding performance
Senior Product Executive
Mankind Pharma
07.2018 - 07.2020
- Increased sales volume by 15% through strategic product lifecycle management
- Developed flagship brands, with Mahacef crossing ₹100 Cr milestone
Product Executive
Mankind Pharma
01.2017 - 07.2018
- Conducted market research to identify key growth opportunities
- Designed multi-channel marketing strategies, leading to a 20% increase in product awareness
Sales Officer
Sun Pharmaceuticals
11.2013 - 01.2017
- Led corporate hospital sales, launching Susten-SR & Lumia across networks
- Achieved highest regional sales for Susten-inj
- And exceeded annual targets by 10% YoY
Education
Executive MBA - Marketing
Institute of Management and Technology
Bachelor of Pharmacy - B.Pharm
KIET School of Pharmacy
Skills
- Strategic Marketing & Brand Management
- New Product Launches & Life Cycle Management
- P&L Management & ROI Optimization
- Market Research & Competitive Analysis
- Team Leadership & Stakeholder Collaboration
- Key Opinion Leader (KOL) Engagement
- Digital & Traditional Marketing Strategies
- Budgeting & Financial Planning
Certification
Project Management Professional (PMP) Certification
Awards
- Best Brand Performance (2020-2021) – Brand Carnival
- Best Brand Plan Performance (2021-2022)
- Excellence in Product Management Award (₹100 Cr Achievement)
- Top Innovator Award (20% Growth in Product Awareness)
Timeline
Group Product Manager
Alkem Laboratories
11.2023 - 02.2024
Product Manager
Alchem International
03.2023 - 11.2023
Product Manager
Eye Care Leaders
08.2022 - 12.2022
Assistant Product Manager
Mankind Pharma
07.2020 - 07.2022
Senior Product Executive
Mankind Pharma
07.2018 - 07.2020
Product Executive
Mankind Pharma
01.2017 - 07.2018
Sales Officer
Sun Pharmaceuticals
11.2013 - 01.2017
Bachelor of Pharmacy - B.Pharm
KIET School of Pharmacy
Executive MBA - Marketing
Institute of Management and Technology
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