YESHWANTH THOTAMBAILu
Bangalore
Summary
Experienced Category Manager with over 8+ years of expertise in driving strategic growth and optimizing product assortments across various categories.
Spearheaded major projects, achieving a 5X seller progression and playing a vital role in 'Big Billion Day' 2017 & 2024 success
Proven track record in market analysis, vendor relationships, and pricing strategies to enhance profitability and market share. Skilled in cross-functional collaboration, inventory management, and developing data-driven solutions. Strong communicator with a focus on delivering results and improving category performance in competitive markets.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Category Manager
Flipkart
BENGALURU
05.2024 - 10.2024
- Managing Major BU Categories: Emerging and Core Electronics.
- Exclusively leading the top marketplace brands, such as JBL, Frontech, Kemei, Amkette, i Kall, and Elista.
- Drive the selection and implementation of process improvement and cost optimization projects by analyzing the inventory performance metrics with a vision to enhance customer experience.
- Analyzed sales data to identify opportunities for growth in specific product lines.
- Worked closely with sellers to determine appropriate marketing offerings and strategies for business needs.
Assistant Manager Category
Arzooo
06.2023 - 12.2023
- Managed category initiatives and coordinated with top sellers to drive growth across the platform.
- Managed category initiatives for LA and SHA on a B2B platform, significantly boosting GMV and onboarding new sellers nationwide.
- Implemented strategies to work with over 40 top sellers, optimizing performance across the Karnataka and Tamil Nadu regions.
- Crafted exclusive promotional banners and advertisements to meet specific category objectives
- Collaborated with sellers for new product selection, pricing, and negotiations to enhance assortment offerings.
Assistant Manager - Category
Unacademy
BENGALURU
05.2021 - 05.2023
- Led the educator onboarding process and managed multiple categories to meet the company's strategic goals.
- Directed the onboarding of educators, and managed categories to achieve business objectives.
- Identified and negotiated with top unicorn and super unicorn educators globally, enriching the category portfolio.
- Executed educator management, promotional campaigns, and offers to meet and exceed revenue targets.
- Spearheaded live promotions and category-specific initiatives, contributing to the company's growth.
Lead Seller Onboarding - Category
Udaan
BENGALURU
06.2019 - 04.2021
- Orchestrated seller onboarding efforts for the electronics, toys, and baby care categories, promoting brand and seller expansion.
- Facilitated new product listings, pricing negotiations, and promotions with sellers
- Provided comprehensive training on order management and the seller cycle, improving seller engagement and performance.
- Driving the onboarding process for strategic categories and contributing to the development of the VAM and Brand Registry Process.
- Instrumental in building the VAM and Brand Registry Process, enhancing the onboarding experience, and brand presence.
- Conducted market research to identify selling possibilities and evaluate customer needs.
Key Account Manager - Category
Flipkart
01.2016 - 06.2019
- Handled key accounts and collaborated with sellers to improve listings and achieve sales targets for major e-commerce categories.
- Managed key accounts for major e-commerce categories, establishing strong relationships with sellers nationwide.
- Facilitated seller onboarding through communication channels, including calls and emails, to list products and complete KYC verifications.
- Performed quality control on catalogs and rectified errors, ensuring accurate product representation online.
- Supported top-tier 'A' sellers in reaching sales targets, contributing to the company's major sales events.
- Elevated 80% of sellers to higher performance tiers, and retained top performers during 'Big Billion Day' 2017.
- Achieved a 5X growth in seller progression from bronze to silver across various categories.
- Played a pivotal role in the success of 'Big Billion Day' 2017, maintaining a strong seller base.
Education
Bachelor of Commerce - Management
Bangalore university
Bangalore01-2015
Skills
- Category innovation & Growth
- Problem Solving & Decision Making
- People Management & Negotiation Skills
- Pricing & Merchandising strategies
- Category planning
- Situational & Strategic Thinking
Certification
Supply Chain Management Specialization, 2024
Accomplishments
- Achieved a milestone by successfully launching and managing the entire Chennai marketplace for Large Appliances B2B, significantly expanding business reach.
- Developed and led a strategic initiative that drove 5X revenue growth with enhanced visibility for the Small Appliances category, exclusively for the brand BUTTERFLY.
Languages
- English
- Telugu
- Kannada
- Hindi
Timeline
Category Manager
Flipkart
05.2024 - 10.2024
Assistant Manager Category
Arzooo
06.2023 - 12.2023
Assistant Manager - Category
Unacademy
05.2021 - 05.2023
Lead Seller Onboarding - Category
Udaan
06.2019 - 04.2021
Key Account Manager - Category
Flipkart
01.2016 - 06.2019
Bachelor of Commerce - Management
Bangalore university
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